SOURCE: LBI International AB

September 02, 2009 11:59 ET

LBi IconNicholson Named a Leading Interactive Marketing Agency by Independent Research Firm

Premier Digital Design and Marketing Agency Honored for Web Design Capabilities

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS--(Marketwire - September 2, 2009) - LBi IconNicholson (, the premier NYC digital design and marketing agency known for creative innovation, was ranked as a market leader by independent research firm Forrester Research, Inc. in its report titled "The Forrester Wave™: Interactive Marketing Agencies - Web Design Capabilities, Q2 2009." This benchmark report invited a select group of 18 U.S. agencies to participate and assessed their services against evaluation criteria ranging from the firms' research and design methodologies to their measurement practices and client satisfaction results. LBi IconNicholson's parent company, LBi International, was also cited for its strong performance in Forrester's 2007 report titled "The Forrester Wave™: European Interactive Agencies - Web Design Capabilities, Q4 2007."

Describing the 18 agencies in the report as giants in a market with literally hundreds of players, Forrester notes that demand for digital services continues to be strong as clients tap the agencies for their "top-notch creative resources that are hard to attract and retain in-house, an infusion of outside ideas and technology skills, and the scale to develop and maintain today's biggest Web sites."

"Forrester is the gold standard for clients seeking advice on how to choose the right agency," noted Joseph Olewitz, SVP Client Relations of LBi IconNicholson. "To be ranked as a leader is an honor for us and Forrester's diligent review methodology offers sophisticated and objective guidance as companies undertake the difficult task of choosing a digital partner."

"The digital agency sector is strong, even in this challenging economy, because our clients are searching for more effective ways to capitalize on the newest digital techniques in meeting their own customers' needs," said Olewitz. "Our biggest and most rewarding challenges occur when we can offer a customized solution set from our basket of full-service offerings, thus continuing to deliver innovative results for our clients."

Forrester noted that LBi IconNicholson's overall score was helped by "A strong persona, rigorous application of its personas to guide design work, and a user-focused design process." LBi IconNicholson is the New York headquarters for LBi International AB Group, which Forrester described in LBi IconNicholson's profile as also having "an impressive performance in our European evaluation of interactive agencies' Web design capabilities."

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).

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