SOURCE: LBi International N.V.

LBi International N.V.

August 24, 2011 13:38 ET

LBi Introduces Learning Initiative for Clients and Staff

Agency Taps Hyper Island to Explore Collaboration During Master Class

LONDON--(Marketwire - Aug 24, 2011) - LBi, the global marketing and technology agency, has announced today it will embark on a learning initiative in collaboration with a selection of its big-brand clients and their roster agencies to develop the group's ideas around digital innovation and organisational change.

LBi has long believed in blending insight, creativity, media and technical expertise to produce the best and most innovative work possible. This approach lies at the heart of the agency's strategic partnerships with clients such as Coca-Cola, Johnson & Johnson and Virgin Atlantic Airways.

LBi has enlisted Hyper Island -- the world leader in the field of education for interactive communication, change management and leadership through collaboration -- to host an intensive three-day Master Class in Karlskrona, Sweden, which will be attended by a blended team of clients, roster agencies and LBi staff. During the Master Class, taking place between 30th September and 2nd October, LBi will explore and experiment with its approach to blending and collaboration.

Later this year, LBi will share the outcomes of the experience with the wider marketing and advertising community via a series of articles, seminars and workshops.

"We believe this initiative comes at a crucial time as CMOs are being asked to stretch themselves into new uncomfortable territory," said Chris Clarke, Chief Creative Officer of LBi. "Marketing no longer stands alone, but sits at the intersection of product, technology and communication. This means our clients and their agencies desperately need new ways of working."

"It's all about the people. Media and communication technologies have converged, and the industry needs talent that is collaborative, unbound by disciplines, and able to thrive in a rapidly changing environment," said Christina Andersson, Director of Short Term Courses for Hyper Island. "Hyper Island has worked with various organizations since 1995 to develop more creative and efficient co-worker teams and more profitable workplaces, and we are proud to be part of this journey for LBi."

About LBi

LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business -- and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for our clients. Across our 24 offices in 16 countries, there are more than 1,800 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search affiliate marketing, usability and analytics. There are many things that make LBi unique but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations -- from famous global business to disruptive start-ups -- choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

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