SOURCE: LBI International AB (publ.)

August 19, 2009 06:03 ET

LBi, Premier Global Digital Marketing and Technology Agency, Appoints Judith Carr as US Managing Director

Carr, a Key Executive at LBi's London Headquarters, to Spearhead Stateside Debut, IconNicholson's Rebranding and Merger With Special Ops Media

Ms. Carr to Guide These Leading Full-Service Digital Agencies Into a Single- and Singular-Powerhouse

STOCKHOLM, SWEDEN and AMSTERDAM, THE NETHERLANDS--(Marketwire - August 19, 2009) - Global digital marketing and technology agency LBi (www.lbi.com) today announced the appointment of Judith Carr as US Managing Director. Ms. Carr, who comes to New York City from "across the pond," will now be based out of IconNicholson's Manhattan office, where she will lead the LBi-owned, full-service digital agency's US operations, and pave the way for its full integration with Special Ops Media, a leading interactive agency acquired by LBi in 2008, as well as its subsequent rebranding under the LBi umbrella. LBi Group CEO Luke Taylor made the announcement.

Prior to her promotion as Managing Director, a position created specifically for her, Ms. Carr served as Client Partner for LBi where she was responsible for managing a significant sector of the organization. During her enormously well-regarded tenure in this post, she tripled the size of the British Telecom account, one of the agency's most significant pieces of business, generating a 41% increase in sales through BT.com and increasing conversion by 34%. Ms. Carr also accumulated D&AD and Webby Awards in recognition of campaigns developed for Inbev's Brahma beer and Sony Computer Entertainment Europe; as well, she secured a number of internationally renowned accounts, among them Garanti Bank, Starbucks and Unilever.Ms. Carr first joined LBi in 2004 when it acquired and merged full-service digital agencies Framfab and Wheel, where she worked at the time.

In the acquisition of Special Ops Media, LBi adds to its portfolio a company that is enormously successful in online marketing & strategy, online media (planning and buying), creative services and online publicity. With IconNicholson, LBi gains an agency with deep expertise in strategy and analytics, user-centered experience design and project management. Together, the duo forms an unmatched, multi-faceted, digital marketing powerhouse.

"It is an amazing opportunity to play such a key role in bringing the LBi brand to the US," said Ms. Carr. "I'm very passionate about the work we do for our clients and now, due to the merging of IconNicholson and Special Ops Media, we have an even greater scope of services available to them. Our agency is all about blending insight, creativity and technological expertise to provide solutions to brand challenges and business problems-our clients love this and are excited to see what more we can do for them."

"Ms. Carr uniquely understands how to sell this newly-merged offer to complex blue chip clients," said Luke Taylor. "Ms. Carr was instrumental in winning and driving forward significant global agency-of-record mandates. Her strategic skills and client service experience enable her to properly shape and augment the combined organization so that LBi New York can become truly best in class."

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

Judith Carr: http://hugin.info/86897/R/1335800/317614.jpg

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