SOURCE: LBi International N.V.

LBi International N.V.

July 14, 2011 11:24 ET

LBi Retains Barratt Developments Account Following Five-Way Pitch

LONDON--(Marketwire - Jul 14, 2011) - The UK's No.1 home builder Barratt Developments has reappointed LBi as the lead digital agency for its flagship Barratt Homes, David Wilson Homes and Ward Homes brands following a competitive five-way pitch process.

The strategic partnership will see LBi, Europe's largest marketing and technology agency, deliver a wide-ranging digital strategy on behalf of the three Barratt Developments brands, spanning strategy, research, web design & build, user experience, technical development, CRM, content and social media.

LBi will work with Barratt Developments to devise a next-generation digital platform that will enhance the way in which new-homes are bought and sold, creating a rich and engaging user experience which best showcases the Barratt Developments offering, whilst supporting local sales and marketing.

Barratt Developments first appointed LBi three years ago, but the home builder recently decided to review its digital agency arrangements to make sure it was working with the right strategic partner as it embarks on the next stage of its digital development.

Over the coming months Barratt Developments and LBi will work together to deliver a rolling programme of development activity, bringing new energy to the Barratt Developments brand and increased technical innovation to the user experience.

Jeremy Hipkiss, Marketing Director at Barratt Developments, said: "Digital is central to our vision and strategy for creating a new and engaging way for customers to experience our products online.

We are delighted to be working with LBi, as they offer the right blend of digital expertise and experience necessary to deliver business benefits and innovation across our group."

Ewen Sturgeon, CEO LBi EMEA, added: "We've had an amazing year in which we've been able to retain a number of key strategic accounts such as Barratt Developments, whilst successfully winning new pitches including Coca-Cola, SAB Miller and Sony Ericsson.

Barratt Homes has a real ambition and vision for using digital as the catalyst for improving and enhancing all facets of its business, which is why I believe Barratt Developments and LBi are such a great strategic fit."

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