July 31, 2015 09:00 ET

LBMC Unveils Bold New Brand Identity

Tennessee's Largest Headquartered Accounting and Business Consulting Firm Takes LBMC as Official Name and Reimagines Brand Identity to Position Itself Long-Term for Future Growth

NASHVILLE, TN--(Marketwired - Jul 31, 2015) -  LBMC, one of the Southeast's largest accounting and business consulting firms, today unveiled a comprehensive rebrand that includes new official names for its family of companies, a new primary logo and suite of cohesive new logos across companies, a completely new website and a new tagline: Make a Good Business Better. Founded as Lattimore, Black, Morgan, & Cain, PC in 1984, the firm has long been referred to as LBMC, and will now make LBMC its official name with the rebrand.

"Throughout our history, we have committed ourselves to one singular goal for every company we serve: Make a Good Business Better," said Jeff Drummonds, managing partner of LBMC. "As we've grown exponentially over the last 30 plus years, we wanted to pull our story together to clearly and cohesively showcase the combined power of LBMC and our family of companies. This is a time of celebration for our firm and our employees. This brand positions LBMC well for the long-term as we continue to expand in exciting new ways, not only across our footprint, but in our capability and capacity to service clients throughout the United States."

Along with the new design several LBMC companies have been renamed to provide additional clarity to the market, fully conveying the comprehensive capabilities of the firm. The LBMC family of eight companies now officially includes:

  • LBMC (refers to the entire family of companies)
  • LBMC, PC
  • LBMC Staffing Solutions, LLC
  • LBMC Technology Solutions, LLC
  • LBMC Employment Partners, LLC
  • LBMC Investment Advisors, LLC
  • LBMC Information Security, LLC
  • LBMC Physician Business Solutions, LLC
  • LBMC Business Process Solutions, LLC

"This brand is exactly who we are: it is innovative, it is forward thinking, put simply, it is us," said Leisa Gill, director of marketing. "The world today is a nosier place with more distractions. The new LBMC brand, materials, and website are designed to capture the imagination of our clients -- and draw their attention to our core value propositions."

The new brand was developed in partnership with Greenfield Belser, a leading brand design firm headquartered in Washington, D.C. that focuses on professional services marketing. LBMC selected the firm after a national search.

"We are proud of the new LBMC as it succeeds on its own in delivering the message about the great things we are doing for clients now and what we can and will do for them in the future," added Drummonds.

The new LBMC brand is now on display at

About LBMC
LBMC and The LBMC Family of Companies has nearly 450 employees, with offices in Nashville (Brentwood), Chattanooga and Knoxville, TN. Founded in 1984 as a traditional accounting firm, LBMC has expanded its focus to meet a broad range of financial, human resources and technology needs for its diverse client base. Specific services offered by the LBMC Family of Companies include: accounting and assurance services, business and personal tax, transaction advisory, investment advisory, professional staffing, human resources outsourcing, payroll services, technology solutions, IT security, healthcare consulting, litigation support and business valuations. For more information, visit

Contact Information