MADD Canada

November 23, 2016 10:30 ET

LCBO raises funds for MADD Canada and School Education Program

OAKVILLE, ON--(Marketwired - November 23, 2016) - Starting Sunday, November 27, the public can help support MADD Canada and its youth education program by making a donation at any of the 657 LCBO stores throughout Ontario. Donation boxes for MADD Canada will be displayed at LCBO checkout counters until December 31.

As part of LCBO's annual Giving Back In Our Community campaign, customer service representatives will also invite patrons to add a $2, $5 or $10 donation to their purchase to benefit MADD Canada.

The funds raised support the production and delivery of MADD Canada's School Assembly Program, a film and in-class curriculum that educates students about the risks of impaired driving. This year's program is titled "In the Blink of an Eye". This compelling film features a combination of a fictional storyline and testimonials from real-life victims of impaired driving. This program encourages students in grades 7-12 to make responsible choices, and to not drink or take drugs and drive or ride along with someone who has.

"Motor vehicle crashes are the leading cause of death among teens and young adults, and alcohol and/or drugs are involved in more than half of those crashes," said MADD Canada National President Patricia Hynes Coates. "MADD Canada's School Assembly Program opens a dialogue with young people to educate them about the dangers of impaired driving and equip them with the knowledge and tools they need to make safe and sober driving decisions."

Thanks to LCBO's Giving Back In Our Community campaign, MADD Canada can deliver its School Assembly Program to approximately 500,000 Ontario students each year, at no cost to the students or the schools.

"As a socially responsible community-minded retailer, LCBO is pleased to partner with MADD Canada and a variety of other worthy causes through the Giving Back In Our Community fundraising program," says LCBO President & CEO George Soleas. "Through the generosity of LCBO customers and the support of our staff, we help improve the lives of countless Ontarians and make a difference in communities across Ontario."

In addition to raising funds for MADD Canada, LCBO's December Giving Back In Our Community campaign also raises funds for Ontario's four regional children's hospitals: SickKids Foundation (Toronto), McMaster Children's Hospital Foundation (Hamilton), CHEO Foundation (Ottawa) and Children's Health Foundation (London).

MADD Canada and its Chapters throughout Ontario are among the 28 provincial and numerous local charities that will benefit from LCBO's province-wide donation box program in 2016. In fiscal 2015/16, LCBO raised a total of more than $10.9 million for charities through in-store fundraising, special programs and initiatives. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.935 billion in fiscal year 2015-16 ending March 31, 2016, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

MADD Canada thanks the public for its support when shopping at the LCBO from November 27 - December 31.

Contact Information


    Deb Kelly
    MADD Canada Communications Manager
    Tel: 905 829-8805, ext. 240

    Silvana Aceto
    LCBO Senior Communications Consultant
    Tel: (416) 864-6792