Muscular Dystrophy Canada

Muscular Dystrophy Canada

February 24, 2011 16:16 ET

LCBO Stores Raise Funds for Muscular Dystrophy Canada

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2011) - Starting March 1st 2011, the public can help support Muscular Dystrophy Canada by making a donation at any of the more than 600 LCBO stores throughout Ontario. Donation boxes for Muscular Dystrophy Canada will be displayed at LCBO checkout counters until March 31st 2011.

Funds raised from the LCBO Provincial Donation Box Program will assist families registered with Muscular Dystrophy Canada with the purchase of essential medical equipment. Next to finding a cure, the highest priority for individuals with neuromuscular disorders is the need for equipment. This equipment is often very expensive and more often than not families do not have health insurance to cover the cost. Our main objective is to provide people with neuromuscular disorders with medically prescribed equipment necessary for daily living. We want to assist these individuals to move from dependence to independence and to increase their access and participation in the community. 

"We appreciate the support we receive from LCBO, its employees and especially its customers. LCBO's province-wide store network provides a unique opportunity to raise public awareness and funds to carry out the important work we do." Says Muscular Dystrophy Canada CEO, Catherine Sherrard.

"LCBO is pleased to partner with Muscular Dystrophy Canada and help improve the lives of individuals and communities across Ontario," says LCBO President and CEO Bob Peter. "We appreciate the unwavering generosity of LCBO's customers and staff who support these worthy causes and, in turn, assist their fellow Ontarians."

Muscular Dystrophy Canada is one of 25 provincial, as well as numerous local charities that will benefit from LCBO's province-wide donation box program in 2011. In 2010, LCBO raised a total of $4.2 million for charities through special programs and initiatives, of which $3.8 million was raised through in-store fundraising.

Muscular Dystrophy Canada thanks the public for its support when shopping at their local LCBO store during the month of March.

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