MADD Canada

MADD Canada

November 26, 2013 10:00 ET

LCBO's Giving Back In Our Community Campaign Raises Funds for MADD Canada in December

OAKVILLE, ONTARIO--(Marketwired - Nov. 26, 2013) - Starting December 1, the public can help support MADD Canada by making a donation at all LCBO stores throughout Ontario. Project Red Ribbon donation boxes for MADD Canada will be displayed at LCBO checkout counters until January 4, 2014. As part of LCBO's annual Giving Back In Our Community campaign, customer service representatives will also invite customers to add a $2, $5 or $10 donation to their purchase until January 4, 2014.

During this period, LCBO's Giving Back In Our Community in-store prompted and donation box fundraising campaign raises funds for MADD Canada and Ontario's four regional children's hospitals. These hospitals include SickKids Foundation, McMaster Children's Hospital Foundation, CHEO Foundation and Children's Health Foundation.

The funds raised for MADD Canada support its School Assembly Program, a film and in-class discussion which educates students about the risks of impaired driving. This compelling film features a combination of a fictional storyline and testimonials from real-life victims of impaired driving. This program encourages students to make responsible choices and to not drink or take drugs and drive or ride along with someone who has.

"We are honoured to be part of LCBO's Giving Back in Our Community campaign," said MADD Canada National President Angeliki Souranis. "The support we receive through this program is crucial to our efforts to educate students throughout Ontario about the dangers of impaired driving. We are pleased too that our Project Red Ribbon coin boxes are being featured on LCBO checkout counters once again this year to not only raise funds but also awareness of the importance of sober driving throughout the holiday season."

"We are proud to partner with MADD Canada for the annual Giving Back In Our Community campaign," says LCBO President & CEO Bob Peter. "The generosity of LCBO customers and staff helps MADD Canada make a meaningful difference in the lives of young people by empowering them to make responsible choices to prevent impaired driving. With the public's support, we hope to exceed the record $1.47 million raised last December. These funds ensure more than half a million students see the School Assembly Program at 1,050 presentations at schools throughout Ontario at no charge."

MADD Canada joins 28 provincial, as well as numerous local charities, that will benefit from LCBO's province-wide donation box program in 2013. In 2012, LCBO raised more than $6.6 million for Ontario-based charities through special programs and initiatives, of which $6.1 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.7 billion in fiscal 2012-13, excluding taxes, supports a wide range of important government programs, services and priorities, including health care, education and infrastructure.

MADD Canada thanks the public for its support when shopping at their local LCBO store from December 1, 2013 - January 4, 2014.

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