MADD Canada

MADD Canada

November 25, 2014 13:31 ET

LCBO's Giving Back in Our Community Campaign Raises Funds for MADD Canada in December

OAKVILLE, ONTARIO--(Marketwired - Nov. 25, 2014) - Starting December 1, the public can help support MADD Canada by making a donation at all LCBO stores throughout Ontario. Project Red Ribbon donation boxes for MADD Canada will be displayed at LCBO checkout counters until January 3, 2015. As part of LCBO's annual Giving Back In Our Community campaign, customer service representatives will also invite customers to add a $2, $5 or $10 donation to their purchase until January 3, 2015.

During this period, LCBO's Giving Back In Our Community in-store prompted and donation box fundraising campaign raises funds for Ontario's four regional children's hospitals and Mothers Against Drunk Driving (MADD Canada). These hospital foundations include SickKids Foundation (Toronto), McMaster Children's Hospital Foundation (Hamilton), CHEO Foundation (Ottawa) and Children's Health Foundation (London). Donations are used to support the development of alcohol-related education and harm reduction programs.

The funds raised for MADD Canada support its School Assembly Program, a film and in-class discussion that educates students about the risks of impaired driving. This compelling film features a combination of a fictional storyline and testimonials from real-life victims of impaired driving. This program encourages students to make responsible choices, and to not drink or take drugs and drive or ride along with someone who has.

"Teens and young adults are over-represented in impairment-related crashes to an alarming degree. MADD Canada's School Assembly Program is crucial to educating young people about the risks of mixing alcohol and/or drugs with driving," said MADD Canada National President Angeliki Souranis. "Thanks to the amazing support of the LCBO staff and customers, we are reaching more Ontario students than ever before with our life-saving message."

"We are proud to partner with MADD Canada for the annual Giving Back In Our Community campaign," says LCBO President & CEO Bob Peter. "The generosity of LCBO customers and staff helps MADD Canada make an impact on young people by encouraging them to make responsible choices to prevent impaired driving. With the public's generous support, we hope to exceed the almost $2 million raised last December. These donations ensure more than half a million students at 1,500 Ontario schools see the School Assembly Program at no cost, and also includes expanding this program to students in grades 7 and 8 thanks to customer donations."

MADD Canada's Ontario Chapters and Community Leaders join 27 provincial and numerous local charities as beneficiaries of LCBO's province-wide donation box program in 2014. In 2013, LCBO raised a total of more than $8.2 million for charities through special programs and initiatives, of which $7.7 million was raised through in-store fundraising. In addition, LCBO's annual dividend transfer to the Ontario government, which totaled $1.74 billion in fiscal 2013-14, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

MADD Canada thanks the public for its support when shopping at their local LCBO store from December 1, 2014 - January 3, 2015.

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