Canada Economic Development for Quebec Regions

Canada Economic Development for Quebec Regions

July 17, 2015 15:42 ET

Le Trou du diable Continues to Expand

Government of Canada supports growth of Shawinigan microbrewery

SHAWINIGAN, QUÉBEC--(Marketwired - July 17, 2015) - Canada Economic Development for Quebec Regions (CED)

The Honourable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec, today announced that Le Trou du diable microbrewery has been granted financial assistance for the acquisition of equipment to increase its production capacity and productivity, which will facilitate the company's expansion into international markets.

This support is being awarded in the form of a $427,000 repayable contribution through CED's Quebec Economic Development Program.

Quick facts

  • Established in 2012, Le Trou du diable microbrewery specializes in the production of craft beers, some of which are aged in oak barrels. The company is looking to acquire equipment to help sustain its growth on foreign markets.
  • Completion of this project will enable the enterprise to increase its total sales, bolster export sales and create jobs, thus contributing to the development and diversification of the Mauricie economy, particularly in Shawinigan.
  • This project will generate an overall investment of $1.4 million.

Quotes

"Our government believes that economic prosperity is achieved through investments like the one Le Trou du diable microbrewery is making to raise its production capacity and competitiveness. We are proud to support their efforts that will benefit the whole region and that will create quality jobs."

The Honorable Denis Lebel, Minister of Infrastructure, Communities and Intergovernmental Affairs and Minister of the Economic Development Agency of Canada for the Regions of Quebec

"With the ever-rising demand from fans of barrel-aged beers, breweries are under constant pressure to boost their production. This repayable contribution from Canada Economic Development will allow us to remain on the cutting edge of brewing technology, ensure better quality control of our products and more fully meet the needs of this niche market, which is far from saturated in Quebec and growing world-wide. People may well be drinking less, but they're certainly drinking better."

Isaac Tremblay, President and Business Development Director, Le Trou du diable

Related links

For further information on the QEDP: http://www.dec-ced.gc.ca/eng/programs/qedp/index.html

Le Trou du diable's Website: http://troududiable.com

Stay connected

Follow CED on Twitter @CanEconDev

Contact Information