SOURCE: InsideSales.com

InsideSales.com

March 19, 2013 17:23 ET

Lead Generation Companies Are Finally Responding Faster to Their Leads: Latest InsideSales.com Research Shows

InsideSales.com Releases Latest Annual Research on Lead Response Times for the Lead Generation Industry, Done Over the Last Three Years, Shows a Dramatic Increase of Their Speed of Lead Response by Nearly 40 Hours, Now the Fastest Industry Ever Tested

LAS VEGAS, NV--(Marketwire - Mar 19, 2013) - InsideSales.com, the leading provider of sales automation and analytics for inside sales professionals, today announced the web-based lead response results of the attendees of LeadsCon 2013. The rankings were announced by Ken Krogue, President and co-founder of InsideSales.com, at the LeadsCon show in Las Vegas at the Mirage Hotel during his keynote presentation.

Comparing the results from a benchmark study completed in 2010, attendees of the show responded an average of 39 hours faster. In 2010, LeadsCon attendees responded in 56 hours and 5 minutes compared to 2013 where attendees responded on average in 17 hours and 17 minutes, with the fastest response being 12 seconds.

"It's exciting that companies are beginning to see the importance of quickly responding to web-generated leads in order to increase contact and qualification rates," Krogue said. "When we pioneered the lead response with Dr. James Oldroyd when he was at MIT, he showed a lead has a 100x higher chance of being contacted and 21x higher chance of qualifying if contacted within 5 minutes compared to just 30 minutes. While LeadsCon attendees still have room for improvement, these companies are certainly moving in the right direction like never before."

The top 50 companies with their response times and response attempts are listed below:

       
       
Rank Company Name Call Time Email Time
1 Ingram Medical 0:00:12 -
2 InsideSales.com 0:00:18 0:00:01
3 Vivint 0:00:28 -
4 Endurance Warranty 0:00:32 0:02:30
5 Quicken Loans 0:00:41 20:54:38
6 The Federal Savings Bank 0:00:46 0:06:56
7 ActiveProspect 0:00:54 0:00:01
8 Brandman University 0:01:16 20:27:16
9 KB Synergy 0:02:12 0:19:09
10 Jones International University 0:02:36 -
11 SelectQuote 0:03:16 0:01:32
12 CorvisaCloud 0:04:28 19:41:34
13 MDT Direct 0:05:07 -
14 Shore Mortgage 0:05:15 0:00:01
15 Speed to Contact 0:07:59 0:12:02
16 Total Attorneys 0:08:20 0:00:34
17 boberdoo.com 0:08:43 0:00:04
18 SendGrid 0:09:07 0:05:36
19 Safeco 0:11:11 -
20 Bills.com 0:13:04 0:05:33
21 LeadQual 0:13:14 -
22 Penn Foster 0:15:55 0:00:10
23 The Princeton Review 0:18:39 0:00:43
24 NoCostRefi.com 0:21:32 -
25 UnsubCentral 0:21:40 17:52:48
26 Accurate Append 0:24:04 0:25:09
27 The DelFin Project 0:24:07 -
28 Efinancial 0:28:03 0:24:10
29 eGenerationMarketing 0:29:10 -
30 TeleSign Corp 0:37:58 1:10:34
31 Loan One 0:45:02 -
32 Devry University 0:47:32 4:48:31
33 Payvia 0:48:17 0:53:37
34 Log My Calls 0:53:06 0:55:08
35 Northcentral University 1:05:57 0:04:11
36 RMC Vanguard 1:06:51 0:02:33
37 Three Deep Marketing 1:07:50 -
38 IMG 1:13:14 0:00:09
39 TriOS College 1:13:20 0:00:09
40 Platt College 1:18:31 0:00:16
41 Cake Marketing 1:25:55 0:00:26
42 Little Brook Media 1:29:27 1:30:18
43 Precise Leads Inc 1:29:28 47:05:16
44 Leads360 Inc 1:29:48 -
45 SoftVu LLC 1:47:19 -
46 Innovate Media 1:49:16 1:50:52
47 Gragg Advertising 2:18:34 2:25:06
48 Geary LSF 2:21:03 -
49 SBBCollege 2:31:17 2:35:52
50 RTK Media Inc 3:30:16 -
       
       

The average response time of companies audited in lead response study was 42 hours and 43 minutes across more than a dozen research studies since 2007. These studies have included over 16,000 companies.

To download a subset report of the LeadsCon 2013 ResponseAudit data, visit the InsideSales.com research page. For more information about ResponseAudit, to access your own ResponseAudit, or request a one-time free lead response analysis, visit www.ResponseAudit.com or call (866) 498-6434.

About InsideSales.com, Inc.

InsideSales.com is the worldwide leader in cloud-based sales automation and predictive analytics for inside sales professionals. Their PowerDialer for Salesforce 5.0 has been one of the most popular applications on the salesforce.com AppExchange for over five years. The company was recently recognized #9 by Inc. Magazine for employee growth in Utah and #347 of the 500 Fastest Growing Companies on Deloitte's 2012 Technology Fast 500. The company was also named Service Provider of the Year by the American Association of Inside Sales Professionals (AA-ISP). InsideSales.com enterprise customers include ADP, Dell, Gannett Local, Inc., Marketo, ON24, Re/Max Cornerstone, Seagate, Groupon and more. To try the technology with your sales team, visit: www.insidesales.com.

Contact Information