SOURCE: Pure Storage, Inc.

Pure Storage, Inc.

June 28, 2012 11:05 ET

Leader in Enterprise Analytics Turbo-Charges Performance and Storage Efficiency With Pure Storage FlashArray

Mattersight™ Accelerates Analysis of Human Interactions With 10x Faster Processing Time, 9-to-1 Deduplication Ratio on Microsoft SQL Server Database

MOUNTAIN VIEW, CA--(Marketwire - Jun 28, 2012) - Pure Storage, the all-flash enterprise storage company, today announced that Mattersight, a leader in SaaS-based enterprise analytics, has deployed the Pure Storage FlashArray FA-320 array to improve the company's ability to collect and analyze data in real-time. Pure Storage's all-flash storage arrays enabled the company to vastly improve the storage efficiency of large databases, reduce analytics processing time from days to hours, and off-load a majority of the I/O load from their legacy Tier 2 storage.

Every day, Mattersight captures over 70 trillion data attributes, applies over 2 million algorithms, executes over 250 billion computations, and processes over 350 TB of data in order to provide its customers with new and contextually accurate information to understand their customers and improve their operations. Mattersight uses its Business Monitoring Engine to capture, analyze and create business insights from unstructured conversations across all channels, allowing clients to predict customer and employee behavior, increase customer satisfaction and retention, and improve operational efficiency.

The Mattersight Business Monitoring Engine -- one of hundreds of analytics applications the company runs on its large, consolidated fibre channel SAN array -- had the potential to absorb nearly all of the SAN array's I/O capacity, resulting in quality-of-service issues for all applications.

"Since our core competency is making information valuable, improving our ability to collect data, perform analytics and use these insights to improve customer experience and employee performance is critical," said Jeff Geltz, CIO of Mattersight. "The Mattersight Business Monitoring Engine is an I/O hungry application, and it was clear that traditional disk-based storage just wouldn't allow us to scale our business."

Over the course of a weekend, Mattersight migrated its Business Monitoring Engine to the Pure Storage FlashArray FA-320, and the results were immediate: the 600GB database stored on the SAN array was reduced by more than 9x -- to just less than 65GB on the FlashArray. Mattersight conducted rigorous resiliency and performance testing post-migration to ensure the viability of running the Business Monitoring Engine on FlashArray and found that they were able to optimize the application without affecting other applications. Complementing a performance increase of more than 50 percent, the I/O on the traditional SAN array has been reduced to normal operating levels, enabling the proper function of all applications.


  • Achieved 9-to-1 data reduction of MS SQL database
  • Improved analytics processing time from over 24 hours to 2.5 hours
  • Offloaded 70% of the I/O load from legacy Tier 2 storage

"We were shocked that our 600GB database only required 65GB of capacity on the Pure Storage array," Geltz added. "The strength of the Pure Storage solution is its flexibility. We plan to use it as a first stop for new environment implementations going forward."

"Unstructured data is the fastest growing type of data in the datacenter, but it's also the data that contains the most value from an analysis perspective -- the key to unlocking the value is the ability to efficiently process it," said Matt Kixmoeller, vice president of products at Pure Storage. "Businesses for which revenue is tied to the analysis of unstructured client interaction data, like Mattersight, can rely on the Pure Storage FlashArray for a high-performance, highly-flexible and incredibly efficient storage solution on which to run analytics applications."

About Pure Storage 
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

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The Pure Storage and "P" logos, Purity Operating Environment, Pure Storage FlashArray, and RAID-3D are all trademarks of Pure Storage, Inc. Other trademarks or names referenced in this document are the property of their respective owners.

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