SOURCE: Mu Sigma

Mu Sigma

June 04, 2013 10:00 ET

Leader in Analytics Mu Sigma to Present at Predictive Analytics World 2013

Decision Scientists Provide Insight on How a Solid Analytics Framework With Encoding Intelligence Can Tackle Enterprise Business Problems and Lead to Greater Efficiencies

CHICAGO, IL--(Marketwired - Jun 4, 2013) - Mu Sigma (, one of the world's largest pure-play decision sciences and analytics firms, announced today it will be a featured speaker at the Predictive Analytics World (PAW) taking place June 10-13, 2013, in Chicago, IL. This year's Predictive Analytics World focuses on concrete examples of deployed predictive analytics focusing on how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

Mukund Raghunath, Geography Head for Mu Sigma, will present on the topic titled, "muPDNA - Encoding Intelligence." This session will review how defining, articulating and representing business problems can be a crucial first step in any analytics initiative. Getting business problem definition, analytical design and data selection right and decided upon upfront heavily influences the efficiency and efficacy of all downstream tasks along the analytics value chain.

Who: Mukund Raghunath, Geography Head, Mu Sigma

What: "muPDNA - Encoding Intelligence" 

Where: Hyatt Regency McCormick Place, Chicago, Ill

When: Tuesday, June 11, 2013 at 10:40 a.m.

[At 2:15 p.m. join Mu Sigma's Bhava Kompala, Vice President and Regional Head of New Business for an overview of the company's expertise and solutions]

How: For more information on the events or to register, visit

More on MuPDNA - Encoding Intelligence
The dynamic nature of business creates the need for most organizations to solve multiple problems on a daily basis. These business problems often start off as muddy or fuzzy before becoming clear -- for instance, "What can we do to stop declining sales?" This makes it challenging to define, articulate and represent business problems. Traditional problem-definition frameworks are not comprehensive enough for analytical problem definition. muPDNA is the first software to integrate all aspects of the business problem required for data-driven decision making, such as current state, desired outcomes, gaps/triggers, key questions, factors, hypothesis and data elements into one easy-to-use workbench that provides the right emphasis on design, hypothesis and representation. 

muPDNA was originally developed for Mu Sigma's internal use -- its own decision scientists have used it for 100+ client engagements over the past few years. Having recognized a market need for this type of product, Mu Sigma invested in assetizing this framework to help enterprises address business problem definition for analytics. For more information, visit

About Mu Sigma
Mu Sigma, one of the world's largest pure-play decision sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data. Mu Sigma solves high-impact business problems in the areas of Marketing, Risk and Supply Chain across 10 industry verticals. With over 2500 decision science professionals and more than 75 Fortune 500 clients, Mu Sigma has driven disruptive innovation in the analytics industry with its interdisciplinary approach combining business, math and technology, and its integrated decision support ecosystem comprised of technology platforms, processes, methodologies and people. Visit

Mu Sigma is a trademark of Mu Sigma, Inc. in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • For information, contact:
    Gina Rezendes
    For Mu Sigma
    Email Contact