SOURCE: Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide

June 24, 2015 11:56 ET

Leadership Evolution at Ogilvy CommonHealth Worldwide's New Jersey-Based Specialty and Payer Agencies

PARSIPPANY, NJ--(Marketwired - Jun 24, 2015) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced two executive-level changes within management at the organization's headquarters in Parsippany -- with the appointment of Michael Zilligen as president of both Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing, and the promotion of Amy Graham to general manager of Ogilvy CommonHealth Specialty Marketing.

Mr. Zilligen, who most recently held the position of president at Ogilvy CommonHealth Specialty Marketing, hands the reins over to Ms. Graham, as he assumes the top leadership role for Ogilvy CommonHealth Worldwide's payer marketing agencies housed in New Jersey. In his new role, Mr. Zilligen will focus on helping clients address the strategic implications associated with healthcare reform; bringing new innovations to the organization's offering in areas such as patient access services, biosimilars, systems of care, and real world evidence; and driving continued collaboration and integration with Ogilvy CommonHealth Market Access, the network's Connecticut-based payer group.

With more than 25 years of industry experience, Mr. Zilligen has expansive knowledge and expertise in the healthcare arena, on both the client and service sides of the business. Mr. Zilligen began his career at Ogilvy CommonHealth Worldwide nearly 10 years ago within the payer marketing discipline and was instrumental in helping the agency succeed during its formative years. Mr. Zilligen will report directly to Shaun Urban, managing partner at Ogilvy CommonHealth Worldwide, who oversees the organization's payer marketing, medical education and business development groups.

Mr. Zilligen shared, "With precision drug development streamlining medicine approval, resulting in the potential for a faster path to commercialization of new and costly medicines, along with the significant financial implications to the healthcare system, the importance of communicating the VALUE of therapies is even more critical than ever. The opportunity to help our clients address the strategic reimbursement challenges associated with the rapidly changing and complex marketplace is a primary reason I'm excited to be part of the Ogilvy CommonHealth Worldwide payer team."

Ms. Graham has been elevated from executive vice president, director of client services to general manager of Ogilvy CommonHealth Worldwide's full-service professional advertising and promotion company focusing on high-science and specialty areas. In her new position, Ms. Graham will lead all operations, strategic planning and new business initiatives for Ogilvy CommonHealth Specialty Marketing, expanding upon the group's therapeutic breadth and client roster.

Ms. Graham has been with the network's specialty agency for two years and has more than 20 years of experience in the pharmaceutical industry. She will report to Darlene Dobry, managing partner responsible for Ogilvy CommonHealth Worldwide's medical marketing, specialty marketing and medical media groups.

Said Miss Graham, "I'm inspired by this opportunity and to work with such a talented group of people committed to the high science space. This team has an unparalleled passion for science, data and improving patient lives, continually driving us to challenge ourselves and our brands, resulting in a unique ability to truly make science sexy. In a world where medicine becomes more precise with biomarkers and finding the right product for the right patient, Ogilvy CommonHealth Specialty Marketing is well-suited to serve our clients in the best ways possible."

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Contact Information

  • Contact:
    Beth Paulino
    Kerianne Slattery
    Ogilvy CommonHealth Worldwide
    973.352.1000 tel