SOURCE: LeadGenesys

May 24, 2006 08:07 ET

LeadGenesys Appoints Former StrongMail Sales VP to Lead Sales

Ric Hattabaugh's Addition Boosts the Firm's Ability to Scale Growth and Strategic Partnerships

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 24, 2006 --LeadGenesys (www.LeadGenesys.com), the innovative marketing automation and systematic lead cultivation provider, today announced the appointment of Ric Hattabaugh to Vice President of Sales. In this position, Mr. Hattabaugh will spearhead LeadGenesys' direct sales to B2B companies focused on accelerating sales cycles. Ric will also manage and foster partner relationships with service and technology firms focused on the top of the B2B sales funnel (e.g. marketing agencies, OEM/VAR resellers, and referral partners).

"So many marketing and sales teams are painfully aware that more, low quality, leads is not the answer. They are now beginning to seriously address the need to systematically cultivate the 'B' and 'C' quality leads in their sales funnel," said Hattabaugh. "With marketing accountability becoming a top priority, the time is ripe to complement CRM systems with rules-based lead cultivation and detailed metrics that truly ROI-justify the marketing contribution."

Hattabaugh brings to LeadGenesys 20 years of successfully managing the marketing and sales challenges faced by today's B2B-focused companies. Most recently, Ric was the Vice President of Sales at StrongMail Systems, an email infrastructure software company that he quickly grew from startup to the leader in their market during his tenure. Before StrongMail, Ric spent three years as a partner in a marketing and sales consultancy helping medium to large businesses expand sales efforts to new markets. Specialized expertise in quickly growing sales teams came in part from his experience at Exodus Communications where he grew the company from less than 100 employees to annual sales of almost $2 billion.

"Ric's 20 years of marketing and sales experience brings even more value to our growing roster of B2B clients," said Jeff Kostermans, President and CEO of LeadGenesys.

About LeadGenesys

LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads are typically discarded. The web-based solution captures, custom-scores, auto-cultivates, and routes truly qualified leads. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead cultivation productivity. The rules-based cultivation engine accelerates sales cycles and filters leads into the SFA/CRM system to boost sales efficiency, forecast accuracy and truly accountable revenue.

Sample Customers Include: AMD, Fairchild Semiconductor, Mercury, Anritsu, and Zebra Technologies.

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