Maximizer Software Inc.

Maximizer Software Inc.

November 21, 2006 06:03 ET

Leading Advertising Imagery Provider Integrates Maximizer Enterprise With Microsoft Dynamics

PunchStock links CRM with top enterprise resource planning package to enhance customer experience

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 21, 2006) - Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that PunchStock, a leading resource for royalty-free and rights-managed imagery for the advertising and design industry has selected Maximizer Enterprise for integration to its Microsoft Dynamics ERP system.

Headquartered in Madison, Wisconsin, with offices in Seattle, New York, and London, PunchStock is a leading global provider of imagery used by artists, graphic designers and advertisers. In addition to extensive collections of rights-managed and royalty-free images, the company also provides its clients with access to its professional creative researchers - whose expertise saves clients time and resources in selecting the right imagery to match a particular creative concept.

With the opening of new offices and significant additions to its product line at a time when the company is experiencing double-digit annual growth, PunchStock realized that it required a means of ensuring an efficient, personalized customer experience despite its rapidly-expanding client base. The company also sought to take advantage of its existing Microsoft Dynamics enterprise resource planning system. Having reviewed customer management systems from and Sage Software, and many others, PunchStock selected Maximizer Enterprise for its proven client management functionality and potential for integration with Microsoft Dynamics.

"Providing our customers with an exceptional selection of royalty-free and rights-managed images along with a convenient, personalized client experience are important aspects of our long-term competitive strategy," said Curt Chambers, Chief Operating Officer, PunchStock. "By deploying leading-edge technologies from Microsoft and Maximizer Software, we are giving our salespeople and research staff the tools they need to manage the complete client experience."

Using Maximizer Enterprise tightly integrated to PunchStock's Microsoft Dynamics ERP system, PunchStock will be able to automate many of the routine tasks and key moments in the client experience - reducing administrative busy work and improving its responsiveness with clients. The integrated system will help to manage Website inquiries, incoming phone inquiries, the quoting and invoicing process as well as order management. PunchStock will also be able to better understand the purchasing activities of its clients, including visibility into the number of quotes that turn into closed business and which products are selling better than others. The company's marketing department can then use this information to better segment its marketing campaigns and create more customized promotions. And, because Maximizer Enterprise is integrated with Microsoft Outlook, email interactions such as quote requests and approvals can be managed within the system.

According to Peter Callaghan, Chief Sales Officer, Maximizer Software, "Linking top technologies from Microsoft and Maximizer Software is a smart strategy. With complete visibility into client preferences and buying patterns, PunchStock will be better positioned to service their clients with a customer experience that is both timely and relevant."

About PunchStock:

PunchStock is an essential visual tool for designers and creative professionals: A collection of nearly 1.5 million rights-managed and royalty-free stock photos from the world's top photographers and collections. Customers looking for royalty-free images can choose from single images and CDs from over 60 brands such as Photodisc, Stockbyte, BananaStock, and Corbis. PunchStock offers rights-managed content from 25 top collections, including UpperCut, a one-of-a-kind collection of exclusive rights-managed images shot by A-list photographers. Register with PunchStock to receive free unwatermarked comps, store lightboxes, and find what you need faster with PunchStock's smart search, which sorts results in seconds.

For more information about PunchStock, please visit:

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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