SOURCE: Oracle Corporation

Oracle Corporation

July 26, 2011 08:00 ET

Leading Analyst Firm Positions Oracle in Leaders Quadrant for CRM Multichannel Campaign Management

REDWOOD SHORES, CA--(Marketwire - Jul 26, 2011) - Oracle (NASDAQ: ORCL)

News Facts

  • Gartner, Inc. has placed Oracle's Siebel CRM in the Leaders Quadrant of its 2011 report, "Magic Quadrant for CRM Multichannel Campaign Management." (1)
  • Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision.
  • According to Gartner, "Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
  • The world's most complete CRM solution, Oracle's Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth.
  • With solutions tailored to more than 20 industries, Oracle's Siebel CRM delivers a combination of transactional, analytical and engagement features to manage all customer-facing operations.

Supporting Quote

  • "We believe Oracle's Siebel CRM continues to lead the industry with its placement in Gartner's Leaders Quadrant," said Anthony Lye, SVP of Oracle CRM. "Oracle's Siebel CRM empowers B2B and B2C marketers to achieve excellence in marketing with its superior integration of marketing and sales or loyalty management and the most robust capabilities and customer data insight available. Marketers implementing Oracle's Siebel CRM are able to develop deeper customer dialogues by delivering the right message at the right time, and deploy the most differentiated and successful loyalty programs."

Supporting Resources

(1) Gartner, Inc., "Magic Quadrant for CRM Multichannel Campaign Management," by Adam Sarner, May 20, 2011

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Reference herein to third party content, including analysis, opinions, predictions and statements, does not constitute or imply Oracle's endorsement of or concurrence with such content.

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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