SOURCE: The NewsMarket, Inc.

July 10, 2006 11:49 ET

Leading Brands Exploit Video on Demand for World Cup Media Coverage

Media in 43 Countries Download Broadcast-Standard Video From The NewsMarket

NEW YORK, NY and LONDON -- (MARKET WIRE) -- July 10, 2006 -- Journalists around the world downloaded record amounts of broadcast-standard video from The NewsMarket (, the leading online platform for news video, to support their World Cup news coverage. Over 50 World Cup related news stories were published during the tournament, by content providers such as adidas, BMW AG, Coca-Cola, Continental AG, Invest in Bavaria, PUMA and UNICEF. Broadcast-standard video is available from:

The most popular story was UNICEF's "Superfans" video, featuring this year's top World Cup players watching children play, which advocates for a more peaceful world for children. 473 video clips associated with "Superfans" were downloaded by 53 outlets in 25 countries, including BBC, CNBC, CNN, TV18, Nippon TV and Star TV. Other popular content includes Brazil's famous player, Pele, commenting on the World Cup and the unity of the football world for PUMA, David Beckham's remarks on playing for England, provided by adidas, video of the MINI Brazil, MINI France and MINI Italy, provided by BMW AG and video from Coca-Cola of people using the Panini online sticker album on their website.

The 2006 World Cup occurred amidst a global revolution in the use of video. Mobile video of the matches are available in over 100 countries and news organizations provided unprecedented multimedia coverage on their websites. At The NewsMarket, more than 4,000 broadcast-standard video clips have been requested by over 180 media outlets in 43 countries. The content taken by these 180 media outlets was also syndicated to hundreds of other news organizations globally. Highest demand for the video came from Europe and Asia. The NewsMarket is the number-one destination for journalists searching for broadcast-standard video online.

"This World Cup was a great test bed for the mobility and reach of digital news video," said Shoba Purushothaman, CEO and Co-founder of The NewsMarket. "For the first time, content creators were able to leverage the power of the Internet to penetrate wide and deep with the media."

About The NewsMarket

The NewsMarket is the leading online platform for news video. Journalists from 9,000 media outlets in 144 countries rely on to search, preview and download broadcast-standard video for their news stories. The NewsMarket is used by journalists at outlets such as the AP, BBC,, CNN,, Fox News, N24, Nippon TV,, RAI, TVE, ZDF, and Zee News. Organizations like adidas, AOL, the American Red Cross, Google, GM, Intel, Lenovo, Microsoft, Motorola, the UK Ministry of Defence, the US Department of State, UNICEF, Volvo, Vonage and Yahoo! use The NewsMarket to host and deliver video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit

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