September 28, 2010 13:00 ET

Leading Business App Embraces All the BlackBerry Application Platform has to Offer

momentem™ for BlackBerry® Smartphones Launches Updated Version With "Super App" Capabilities

CALGARY, ALBERTA--(Marketwire - Sept. 28, 2010) - A new version of momentem™, a popular business app for BlackBerry® smartphones, will showcase at BlackBerry DEVCON 2010 (http://www.blackberrydevcon.com) and launch exclusively on BlackBerry App World™ (www.blackberry.com/appworld) on September 27th.

Applications with Super App capabilities leverage the unique ability of the BlackBerry Application Platform to deliver a seamless, integrated, contextualized and efficient end-user experience. An innovative combination of an app combined with a SaaS hosted service, momentem delivers Super App capabilities to users by permanently running in the background on BlackBerry® smartphones and proactively popping up after important calls and emails, enabling the user to tag the event to any contact and project for the purpose of tracking billable time, recovering costs, producing timesheets of activity, and recording follow-up actions. Since its launch, momentem has helped users capture 1.2 million hours of billable time that they would have otherwise not been able to track. The new version launching at BlackBerry DEVCON takes this app to a new level of utility.

Some of the new momentem features being launched include:

  • The ability to tag items from the BlackBerry smartphone menu system, in addition to the existing pop-up notifications.
  • Always-on background tagging that is unobtrusive to the user, enabling the user to process events at a later time.
  • Greater integration with the BlackBerry smartphone user's phone book, calendar, and tasks allowing users to do more with their tags and information.
  • The ability to share tags with other people, including the ability to post call tags on Twitter.
  • A Spanish version to address the growing demand from customers in Latin America.
  • A version that supports BlackBerry® allowing users to easily interact with momentem via the touchscreen, trackpad and keyboard.

The new version has been receiving very positive reviews from users. Kenny Phipps, Project Manager in IT Professional Services said, "Momentem is my number one BlackBerry app for various reasons; It helps prove things happened, it helps me get paid, it helps for those assignments that are time & materials based by tracking both the length of calls and the date/times, and it provides me with credible reporting. I love the tighter integration with the BlackBerry operating system."

Ralph Perez, Attorney at law, stated, "The new version of momentem allows me to bill efficiently without losing money due to unlogged calls. The new features let me to go back through my calls at the end of the day and log them via momentem or the BlackBerry call log ensuring my billing is accurate and profitable. As well, I find the ability to add a new momentem contact to my BlackBerry Contacts a very helpful new feature."

Commenting on all of the new enhancements, Terry Hughes, President and Head of Market Development at Widality said, "Momentem is a powerhouse for anyone who needs to log and manage their calls and is now so ingrained into the daily lives of its users that they consider it a natural extension of their BlackBerry smartphone. Users tell us it is an app they simply cannot live without. The BlackBerry platform makes it very easy for us to innovate, so we embraced the Super Apps programming framework, along with BlackBerry 6, and the latent demand in Latin America to package a new version of momentem to add more value to our service for our existing and new users."

To download the new version of momentem, send a blank email from your BlackBerry smartphone to superapp@momentem.net to receive the sign-up instructions. A sponsor at DEVCON 2010, visit the Widality booth at the event September 27-30 to learn more, or visit www.momentem.net/superapp.

Notes to Editors:

On BlackBerry App World™ momentem™ is called "Call Time Tracker by momentem".

Widality is the developer of the award-winning momentem service, a popular business app for BlackBerry® smartphones. Recently acquired by Wmode, a major provider of app distribution and content management services to wireless carriers, Widality is now leveraging momentem and Wmode expertise and technologies to provide a range of services to the app economy. The team is expanding the widality of apps, helping app providers to get above the noise and monetize by delivering scalable quality services. www.widality.com 

Widality and momentem™ and related trademarks, names and logos are the property of Widality Inc. and are registered and/or used in the U.S. and countries around the world.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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