SOURCE: Omniture


August 19, 2009 08:00 ET

Leading Cake Decorating and Bakeware Company Increases Visitor Engagement With Omniture SiteSearch™

OREM, UT--(Marketwire - August 19, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Wilton, a leader in cake decorating and bakeware, has increased repeat online visitors by 50 percent and reduced abandonment of its search results page by 35 percent with Omniture SiteSearch™.

Though Wilton sells bakeware and cake decorating products on its Web site, the site's main purpose is not commerce-related, but to provide ideas, recipes and techniques to create and decorate cakes and desserts for life's celebrations. With thousands of Web pages of baking and decorating-related content to organize and index, Wilton recently decided to completely redesign its Web site and replace its homegrown search function with Omniture SiteSearch to easily categorize content and products and deliver the right information to visitors more quickly.

"Null searches were a significant problem on our old site and search results were not well-categorized or dynamic, which frustrated even our most loyal online visitors," explains Eric Erwin, executive vice president of marketing and product development for Wilton. "The search results page abandonment rate on our old site hovered at a high 20 percent so we decided to take action. Many vendors we evaluated were proficient in product search, but factoring in our large amount of content as well and making it all easily searchable proved to be a challenge for everyone but Omniture."

The company has reduced search results page abandonment by 35 percent since it launched Omniture SiteSearch to categorize its vast array of content. One of the site's most popular searches is the word "graduation," which is associated with as many as 5,000 pages of content. Wilton used SiteSearch to group graduation-related content under categories such as Products, Ideas, 'How To' articles, Recipes, Techniques and Forum postings, so visitors could quickly and easily find exactly what they were looking for. In addition, onsite engagement has improved by way of a 50 percent increase in repeat visitors.

"From the user perspective, SiteSearch is hands down better than our previous solution and competing solutions and offers much more relevant results," adds Erwin. "From our perspective, we know visitors are now more engaged and are finding what they need because we see more visitors printing recipes and ideas than ever before. We're satisfying more visitors which leads them to come back again because they know they will find what they are looking for."

For more information on Wilton's use of Omniture SiteSearch, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP.

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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