SOURCE: MarketLive


June 03, 2009 13:45 ET

Leading Cosmeceuticals Provider, NeoStrata, Chooses the MarketLive® Intelligent Commerce Platform™ to Strengthen Its Brands, Grow Revenue and Expand Its Reach

Site to Provide Interactive Skin Care Education and Advanced Products to Promote Youthful, Healthy Skin for All Skin Types

PETALUMA, CA and PRINCETON, NJ--(Marketwire - June 3, 2009) - MarketLive, Inc. (, the leading eCommerce platform and services provider, and NeoStrata Company, Inc. (, a leading provider of advanced cosmetic dermatology products and expert skin care advice, announced today that NeoStrata has selected MarketLive as its eCommerce platform provider. NeoStrata founders are among the leading skin care scientists in the world, as well as the inventors of Alpha Hydroxy and Polyhydroxy cosmeceuticals. NeoStrata will advance skin care knowledge by offering products and expert advice to dermatology professionals and consumers via the new site, which is designed to differentiate its brands, broaden its community of users and grow revenue.

Nicolette J. Peters, Director of US Marketing for NeoStrata, commented: "As leaders in the dermatologist-developed beauty specialty category, we are searching for ways to connect with our customers and, in particular, to create environments in which we can educate and inform them about skin care choices. MarketLive is a true visionary and leader in the online marketplace, particularly in the specialty beauty category. MarketLive brings experience that will help us direct our online marketing efforts to fully engage and inform our customers in very personal ways. Our site will build the Exuviance, CoverBlend, NeoStrata and Tsorent brands, optimize the online shopping experience and build long term relationships and customer loyalty."

The new NeoStrata eCommerce site, to be launched in the fall of 2009, will leverage MarketLive's feature-rich, hosted Intelligent Commerce™ platform and Intelligent Selling™ best practices for eCommerce success. The site will enable NeoStrata to educate their consumers and their dispensing physicians about new ingredient technology, share results of clinical studies, and communicate advances in the anti-aging skin care market.

Through advanced personalization capabilities and one-to-one marketing tools, NeoStrata will strengthen customer loyalty. It will provide complete product information, advanced imaging and user reviews to help customers and dermatology professionals better understand NeoStrata products. Features such as social networking and a robust physician locator will strengthen community aspects of the NeoStrata business. Users will be able to interact with NeoStrata skin care experts to obtain answers to their questions or to find a targeted skin care regimen for their specific skin type and skin concern.

"We are thrilled to sign with MarketLive. Our goal was to partner with an eCommerce solution provider that could capture our innovative heritage in the skin care industry and promote our messaging to consumers and healthcare professionals worldwide. MarketLive's particular expertise in the niche-beauty category is a great fit for NeoStrata. We are looking forward to seeing this relationship thrive," said Michelle Mooney Nicoletti, eCommerce Manager for NeoStrata.

Mark Pierce, CEO of MarketLive, added: "We are happy to welcome NeoStrata, a leader in the field of cosmeceuticals, to the MarketLive family of retailers. We are looking forward to applying the strength of our eCommerce technology and services to their business in ways that will help them grow. We believe our partnership with NeoStrata will be valuable as they advance their business and educate their users on the MarketLive platform."

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry's first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast and many others.

About NeoStrata:

NeoStrata Company Inc., located in Princeton, NJ develops and markets a comprehensive range of clinically-proven, dermatologist developed skin care products featuring Polyhydroxy Acid technology to meet the needs of every skin type. These advanced therapeutic and cosmetic dermatological products are available worldwide through consumer outlets, physicians' offices and spas.

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