SOURCE: Pontiflex


March 20, 2013 09:00 ET

Leading Coupon and Deal-Themed Apps on Google Play Monetize With Pontiflex's Signup Ads

"The Coupons App" Stays Profitable With Ad Revenue From Pontiflex; Makes CPMs in Excess of $10

BROOKLYN, NY--(Marketwire - Mar 20, 2013) -  Pontiflex, the industry's leading mobile signup ad platform, today announced that the top coupon apps on Google Play are using Pontiflex's signup ads to provide people with a relevant user experience and make CPMs in excess of $10. Deal apps serving signup ads include The Coupons App (the most downloaded coupons app on Google Play) and other leading apps like GeoQpons and Coupon Sherpa.

Through coupon and deal-based apps, consumers can access special offers at their favorite stores, restaurants, and gas stations. Similar to the content served in these apps, Pontiflex's signup ads allow people to sign up for deals and information from leading brands and local businesses. The close alignment between editorial content and advertising helps yield the high advertising CPMs made by coupon apps using signup ads.

"We find that we are more than able to fund our operations due to the dependable revenue achieved with Pontiflex's signup ads," said Aaron R. CEO, The Coupons App. "Profitability continues to grow, enabling our road map to continue catering toward pleasing the consumer-side of operations rather than make compromises with short-term profit in mind."

Serving signup ads enables developers and networks to increase advertising CPMs, thereby addressing a pressing pain point in the mobile industry. According to Internet analyst Mary Meeker, mobile ads still make lower CPMs than print and web advertising -- despite the rapid adoption of mobile smartphones in the marketplace. The effective CPM for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.

Through Pontiflex, mobile ad networks and developers can serve signup ads from leading Fortune 500 brands and small businesses. Signup ads allow people to sign up for deals and newsletters from the brands and the businesses they like without leaving an app. Advertisers using the Pontiflex signup ads platform include brands such as Hasbro, Fisher Price, iVillage, The Hunger Project, and Kimberly-Clark, as well as small businesses like Paper Hat Press and Dunhill Vacations.

"With Pontiflex, we are able to serve relevant ads that are respectful of the user experience," said Sunit Lohtia, CEO, Xymob, Inc. "GeoQpons is all about delivering high-quality content that is relevant to mobile shoppers based on their location and interest. Pontiflex meets our strict criteria of filtering mobile ads that are shown to the users. It's no wonder that users actually interact with the ads and sign up for the offers. We are extremely happy with the revenue we are seeing from Pontiflex."

Since its launch, over 10,000 apps are using Pontiflex's signup ads to drive revenue. Developers can start serving signup ads within their apps by installing the native Pontiflex AppLeads SDK or by using the HTML5 API.

"The Pontiflex algorithm uses over six years of data and 27 discrete signals to ensure that people see ads that our relevant to them," said Geoff Grauer, CIO and Co-founder, Pontiflex. "Mobile developers put in a lot of hard work to create apps that provide terrific value to consumers and we're happy to see our app developers increase their revenue in a meaningful way with mobile signup advertising."

About Pontiflex:

Pontiflex powers a new kind of mobile advertising platform: signup ads.

With signup ads, people can opt in to hear from the brands they like without leaving a mobile app or website where they are engaged. Advertisers pay only for valid signups -- never for wasted clicks or impressions.

Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA or people who want personalized books from small businesses like Paper Hat Press, millions of people use signup ads every day to connect with their favorite brands and organizations.

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