Cycle Surgery

March 07, 2011 01:01 ET

Leading Cycle Store CycleSurgery Release New Look Book for Summer 2011

GUILDFORD, UNITED KINGDOM--(Marketwire - March 7, 2011) - This summer we're offering more breadth and depth in all our categories. With new brands, exclusive colour options, and more stores opening – summer is exciting at UK cycle store, CycleSurgery!

Urban commute – All bikes can ultimately become commuting bikes, but here we'll collate cross, hybrids, flat bars, folding and electric bikes. Starting at £250 we have a commuter range for all budgets, and accessories such as waterproof panniers, i-phone holders and commuter computers make cycling to work a breeze.

Lifestyle – This exciting department caters for 'individuals' and their varied lifestyles. We have bikes for all tastes from cool fixies to beach cruisers, and everything in between; bikes don't have to be practical because they're fashion accessories and style statements. We buy them because we love them and have to have them!

Road – The increased popularity of road bikes can be part attributed to the rise of the MAMIL (Middle Age Men in Lycra), and the growth in Sportives, Triathlons and charity cycle rides. Celebrities are enthusiastically speaking out about their bikes, which helps encourage new participants to the sport, and with the Olympics round the corner we envisage sales to soar in line with our medal hopes!

Mountain – The UK leads the way in mountain bikes. With enviable Trail centres and rolling countryside, us Brits benefit from the world's best mountain bike terrain. British brands Orange and Whyte are designed and tested on our doorstep making them ideal for riding in the UK, and following their success foreign brands send their bikes to the UK for development.

We employ passionate cyclists and have CyTech technicians in every store in order to ensure we offer the best service and advice in all our locations, and with more new stores opening across the country - CycleSurgery is fast becoming one of the leading retailers for everyone's cycling needs.

View our Look Book:

About Cycle Surgery:

CycleSurgery was established in Islington in 1992 as a local repair shop. Acquired by Snow+Rock in 2007 they are now a fast-growing chain of 22 specialist bike shops and e-commerce platform selling bikes, clothing and accessories, to commuters, enthusiasts, weekend riders and families.

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