SOURCE: Data Robotics, Inc.

Data Robotics, Inc.

July 13, 2010 08:35 ET

Leading Full-Service Video Production Company Runs on Drobo

RHED Pixel Uses Drobo Line of Storage Arrays to Store and Protect Critical Multimedia Data

SANTA CLARA, CA--(Marketwire - July 13, 2010) -  Data Robotics, Inc., the company that is changing the way the world stores and protects digital content, today announced that RHED Pixel, a full service visual communications company specializing in high definition video production for public service announcements, educational and documentary pieces and other broadcast video, has exclusively chosen the Drobo line of data storage arrays to store, manage and protect the company's rapidly growing multimedia data.

"We have hundreds of hours of HD video files," said Brenda Spevak, vice president of postproduction at RHED Pixel. "We have lots of graphic files and projects and we need a way to store and access them easily across multiple rooms and multiple users. Currently we're using several DroboElite devices to support the whole office. If there's a project that we need to go to, it's in one central location and everyone is able to access it. It's easy."

"I think it's every producer and director's worst nightmare to lose footage," said Richard Harrington, CEO of RHED Pixel. "To have that fear basically wiped out is really reassuring."

"We can't afford to lose anything," Spevak added.

Washington, DC-based RHED Pixel has deployed solutions from across the entire Data Robotics product line, including DroboElite, DroboPro, Drobo S, Drobo FS, and second-generation Drobo. The company chose to deploy Drobo solutions when the number of external hard drives they had been using became difficult, costly and inefficient to manage. With two iSCSI ports for lightning fast throughput and the ability to accommodate eight drives -- as much as 16 terabytes -- DroboElite delivered the scalability and performance the firm needed to produce high definition video. Drobo FS empowers RHED Pixel to easily share data with other users and customize their storage with third party DroboApps. With DroboElite and Drobo FS, RHED Pixel's mission critical data is always safe and protected, freeing the company to create compelling and innovative work rather than using resources to manage data storage architecture.

"Video production firms like RHED Pixel create an astronomical amount of data that needs to be accessible and at the same time needs to be kept safe and secure," said Tom Buiocchi, CEO of Data Robotics. "Drobo solutions are a natural fit because they enable users to safely protect digital data without the hassle and complexity of traditional storage."

To watch Richard Harrington and Brenda Spevak discuss their experience with Drobo, visit the following link (this HD video was created using Drobo):

About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops automated storage products designed to ensure data is always protected, accessible and simple to manage. The award-winning Drobo storage arrays are the first to provide the protection of traditional RAID without the complexity. The proven BeyondRAID technology frees users from making the difficult and confining choice of "Which RAID level to deploy?" by providing an unprecedented combination of advanced features and automation, including single- and dual-drive redundancy, instant expansion, self-monitoring, data awareness, self-healing, and an easy-to-understand visual status and alert panel. For more information, visit Data Robotics at

Data Robotics, DroboElite, DroboPro, Drobo S, Drobo FS, and Drobo are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions. All other trademarks used are owned by their respective owners. 

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