SOURCE: Unica Corporation

Unica Corporation

September 16, 2009 08:30 ET

Leading Healthcare and Higher Education Institutions Turn to Unica to Improve Marketing Operations Efficiencies

Unica Marketing Operations OnDemand Helps Organizations Streamline Projects and Increase Productivity

WALTHAM, MA--(Marketwire - September 16, 2009) - Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced continued momentum among leading healthcare and higher education organizations for its industry-leading, on-demand marketing resource management (MRM) solution, Marketing Operations OnDemand. Recent adopters include Baylor College of Medicine, Carnegie Library of Pittsburgh, Johns Hopkins University, Northwestern University, Public Health Management Corporation, Savannah College of Art and Design, Thomas Jefferson University Hospital, University of St. Thomas, University of Wisconsin Hospitals, and Western Michigan University.

"As marketers know, productivity and the successful management of projects -- especially in this day and age -- are of the essence, which is why we use Marketing Operations OnDemand," said Jamie Arehart, communications manager, Public Health Management Corporation. "We can attribute improved marketing results and a higher quality of work to Marketing Operations OnDemand, which helps to keep us up-to-date and sharp."

Thousands of marketers rely on Unica Marketing Operations OnDemand every day to effectively and efficiently manage hundreds of projects. With Marketing Operations OnDemand, marketing teams can get more work done while improving the visibility and accountability of all their creative projects and marketing programs; the application is easy to use and cost-effective to deploy.

"Today's marketers covet tools that help them improve productivity and provide better visibility. Marketers need to increase deliverables without increasing staff, justify staffing needs, show accountability for what work gets done, and stick to deadlines," said Kevin Keane, vice president of On Demand solutions, Unica. "Marketers are under considerable pressure to achieve better results without additional resources; and this is why they're turning to Unica Marketing Operations OnDemand."

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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