Leading Hong Kong Internet Video Service Provider TVB.COM Builds Its New Streaming Node With Edgeware

AMSTERDAM, THE NETHERLANDS--(Marketwired - Sep 11, 2015) - IBC 2015, Stand 14.B20 -- Edgeware, the leader in distributed video delivery, today announced that TVB.COM, Hong Kong's largest Internet video service provider, has selected Edgeware´s video delivery solution, the VCP Edge, to deliver its online TV and video services.

TVB.COM experienced significant traffic growth as a result of its successful Internet video service "myTV" that it originally launched in 2008. The service offers 24 hours live streaming, free TV channels and catch-up of TVB's popular TV programs, accessible on smartphones, tablets and computers. The myTV app alone has accumulated over 10 million downloads.

With the increased popularity of the myTV service, traffic volumes grew beyond the capacity that third party CDN platforms could cost-effectively support. This led TVB.COM to seek more cost effective solutions to build their own video delivery infrastructure that was easily scalable and capable of guaranteeing video quality. Edgeware's VCP Edge was the only solution that could meet these combined needs.

TVB.COM's initial deployment of the VCP Edge has been very successful. They have been able to further increase the video quality and improve customer's satisfaction. The broadcaster also has the ability to deliver new services at massive scale. Services will be upgraded with more live channels, even higher video quality, and an ever-expanded video repository in the near future. 

"Our customers expect nothing less than the highest quality, regardless of the device on which they access the content," says Kenneth Wong, COO at TVB.COM. "With Edgeware's VCP, we can cost-effectively deliver the quality our customers demand with the ability to rapidly scale and add new services as the market evolves."

"As the Internet video service provider for Hong Kong´s leading content producer and broadcaster, TVB.COM understood the need to guarantee the end user experience," said Peter Löfling, Asia Pacific Sales Director at Edgeware. "If an Internet video service disruption occurs, it is rarely the CDN provider who is blamed -- the viewer only experiences the disruption from the content provider. This is why we are seeing the beginning of a trend towards broadcasters building their own CDNs to take full control over their most valuable asset: their content." 

To learn more about the deployment, meet Edgeware at IBC, Stand 14.B20. The exhibition is taking place September 11-15 in Amsterdam.

About VCP Edge
The VCP Edge is a highly optimized CDN caching and distribution solution for a wide range of service applications. It is designed to deliver next generation video services with the highest Quality of Experience (QoE) and market leading scalability to any screen, independent of the underlying network infrastructure. It also creates the opportunity to generate new revenue from existing network infrastructures.

The VCP Edge is part of the Edgeware Video Consolidation Platform (VCP), along with the state-of-the-art origin servers, called the VCP Origin, which significantly reduces origin complexity, performance requirements and cost. Unlike the siloed duplicated networks of competitive approaches, the VCP is a single, consolidated platform that reduces the high infrastructure costs associated with the delivery of TV and video services to all devices. In fact, CAPEX is reduced by at least 50 percent. 

About TVB.com
TVB.COM is a digital media business unit of Television Broadcasts Limited. In addition to the official website (www.tvb.com), TVB.COM launched many popular mobile applications including myTV, GOTV, TVB News, TVB Finance, TVB Zone and eNews to capture the high penetration of Internet-connected devices and facilitate audience enjoying TVB contents anywhere and anytime.

The flagship service myTV maintains its strong position and takes lead in the Hong Kong video market. TVB live channels and catch-up services are available and supported by an online advertising model. In May 2015, myTV was revamped with more user friendly interface and fantastic contents. Our paid VOD service GOTV was also integrated with myTV service for users to enjoy TVB 40-year archive library conveniently. More features, VOD contents and platforms will be added for better user experience.

myTV are built with technical enablement to expand our service worldwide, including DRM at industry standard, geographical control and intelligent CDN switching. Multilingual dubbing and subtitles can be offered as needed.

About Edgeware
Edgeware is the leader in video delivery networks, designed to allow operators to monetize video services such as TV Everywhere (TVE), video on demand (VOD), network-based catchup TV and Digital Video Recording (nDVR) and wholesale Content Delivery Networking (CDN). Edgeware provides the video origination and delivery systems needed to offer these compelling services across managed and unmanaged networks and to reach any screen, at any time, with any content. Edgeware is headquartered in Stockholm, Sweden, with offices worldwide.

For further information, please visit www.edgeware.tv.