SOURCE: Omniture

April 02, 2007 08:00 ET

Leading Independent Blogging Company Six Apart Chooses Omniture to Enhance Social Networking Platforms

OREM, UT -- (MARKET WIRE) -- April 2, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Six Apart, a world leader in personal, professional, and business software and services, is using Omniture to optimize the customer experience across their Vox, LiveJournal, and TypePad award-winning blogging platforms.

Six Apart is using Omniture to measure the types of blogs people read and to analyze the activity of blog readers and commenters in order to measure the level of visitors' interaction -- whether it increases or decreases -- as they spend more time on their sites.

"The content on our three different blogging services is read by millions of people every day. We want readers and bloggers alike to have an enjoyable social networking experience," said J.T. Stephens, Director of Marketing at Six Apart. "Omniture enables us to understand our visitors' online experience so that we can improve on it and make it even more meaningful."

Stephens and his team use SiteCatalyst® to understand what parts of their sites are visited most frequently, the effectiveness of their sites' navigation, and to measure visitor segments and associated activity with organizationally driven events like newsletters.

"Blogging has become a significant social and economic force in the era of Web 2.0," said Gail Ennis, senior vice president of marketing at Omniture. "Omniture is not only helping Six Apart, one of the thought leaders in social networking, but we also provide specialized Web 2.0 optimizations that enable businesses of all sizes to harness emerging Web 2.0 technologies to measure and improve the results of their social networking investments."

About Six Apart

Six Apart Ltd. provides award-winning blogging software and services that change the way millions of individuals, organizations, and corporations connect and communicate across the world every day. Founded in 2002 by husband and wife team Ben Trott and Mena G. Trott, Six Apart has grown into a global company with its headquarters in San Francisco, CA, and offices in Europe and Japan. The company continues to lead in the blogging and social media industry with the Movable Type publishing platform, the TypePad hosted blogging service, LiveJournal, an online community organized around personal journals, and Vox, a free blogging service for friends and families. For more information visit the Six Apart corporate Web site at

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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