SOURCE: The NewsMarket

October 30, 2007 09:00 ET

Leading International News Agencies Join The NewsMarket in Launching First Global Exchange for Original and Hard-to-Find Editorial Video

BBC Motion Gallery, Agence France-Presse, ITN Among Outlets Delivering Video Content to New MarketPlace Offering; Collaborative Venture Will Allow News Organizations and Creative Firms to Buy-Sell All Forms of Video Material in Digital Broadcast Quality

NEW YORK, NY and LONDON--(Marketwire - October 30, 2007) - In a move to broker more direct commerce between news organizations and creative and marketing professionals hungry for original video content, The NewsMarket has introduced a new online exchange for acquiring all forms of copyrighted editorial video, from the latest headline stories to archival clips, celebrity snippets, and hard-to-locate material.

Dubbed MarketPlace, the new online service connects buyers and sellers of news feeds and other licensed video content that might not otherwise be available or easily searchable. Powered by a robust video platform and drawing from The NewsMarket's relationships with the world's leading news outlets, MarketPlace establishes a new model for accessing broadcast-quality, non-commercial video.

News organizations are increasingly searching for fresh revenue sources for their substantial banks of packaged video, which can be invaluable as stock or archival footage used in advertising, promotional videos, viral marketing, web campaigns, and entertainment, including music videos and film. MarketPlace intends to be the premiere destination site for such transactions.

"MarketPlace is a great new avenue for us to bring content from ITN's professional video library, ITN Source, to a much wider group of content producers around the world," said Mark Wood, Chief Executive of ITN. "The NewsMarket's expertise in digital video distribution and the company's relationships with leading brands and newsrooms globally will help us extend the reach of our business."

BBC Motion Gallery's Managing Director, Simon Gibbs, said, "We are pleased to be working with The NewsMarket to extend and diversify the reach of our footage on MarketPlace. The online video explosion means that there are more content producers than ever in need of high-quality video. Coupling BBC Motion Gallery, the world's most comprehensive collection of high-quality motion imagery, with The NewsMarket's unique global distribution capabilities will help us to better leverage these opportunities."

Similar sentiment was expressed by Giles Tarot, North American Sales and Marketing Director for Agence France-Presse. "As AFP continues to become better known in the U.S. and elsewhere, we think MarketPlace will play an important part in our global marketing efforts," Mr. Tarot said. "The NewsMarket's new pay-per-use video exchange is certain to generate interest in all directions and from sources we could not have imagined among media outlets and creative agencies searching for new content. We're very excited to be helping inaugurate MarketPlace -- it will be a boon for both providers and users of top-flight video."

Since its launch in 2003, The NewsMarket has become the dominant site for major corporations, government agencies and non-profits to post a wide array of video content for journalists and media professionals to access free of charge.

Google, IBM, General Motors, American Express, Pfizer, Nokia, Intel, Toyota, as well as the U.S. Department of State and UNICEF are among those regularly using The NewsMarket to showcase select video pieces, everything from product demos and executive interviews to investor communications. The Government of India recently used The NewsMarket to post video highlighting India's 60th anniversary. The Asia Society posted an extended message from the Dalai Lama during his recent visit to New York urging an international call to action on global warming.

In becoming a trusted source for high-quality corporate and official video content, The NewsMarket has gained strong ties to the editorial community. Over 13,000 media outlets worldwide regularly draw from the company's digital video clips as inserts for business news, features, documentaries, streaming web coverage and even blog postings. As opposed to canned video news releases, the majority of The NewsMarket's offerings represent stand-alone footage that can be integrated into a larger news story, adding to the credibility of the material.

Now, with the launch of MarketPlace, The NewsMarket extends a favor to both its key constituents, giving news organizations and production companies a vehicle to monetize their vast video holdings, while offering creative and marketing clients access to a potential treasure trove of editorial and historic video content for their own productions. The NewsMarket also expects video stringers and freelance videographers to use MarketPlace as an enhanced sales and marketing channel for their content. In addition to brokering individual video transactions, The NewsMarket is providing the infrastructure and management of its MarketPlace exchange, and helping clients pick which video offerings might be worth displaying for potential buyers. Content is at negotiated prices depending on usage.

Among the content providers taking first advantage of the new venue are the BBC Motion Gallery, Agence France Press, the U.K.'s Independent Television News, and Hong Kong-based Asia Pacific Vision. MarketPlace has also attracted a mix of other content-rich companies, including Small Business TV, Akamedia, education video provider Fullturn Media, and even the legendary Ford Models, whose runway shows and fashion shoots are perennially in great demand among music and entertainment producers. Over time, The NewsMarket expects to attract content from other non-news sources, libraries and archives looking to gain more sales from their video collections.

The range of available content will evolve and should create an invaluable archival source for first-rate news and feature content for sale. Upon launch, interested buyers can tap into global news footage from AFP and the BBC Motion Gallery, with the latter offering coverage of major events such as a climate change conference, election highlights or remembrances of the Asian tsunami of 2004. Akamedia will post celebrity content; health and fitness video will be available from Fullturn Media; Asia Pacific Vision will supply hard-to find content about Asia; and fashion tips will be offered by Ford Models.

"MarketPlace opens up a whole new playing field for affordable acquisition of non-commercial video content globally and is the perfect complement to the way we have historically brought corporate and institutional content providers together with editorial users," said Shoba Purushothaman, CEO and co-founder of The NewsMarket.

"By providing a viable commercial exchange for our news outlets and media partners to reach new users, MarketPlace completes the circle of our business model and demonstrates the tremendous dynamism that has developed between buyers and sellers of original video assets. We're especially pleased to be launching our new exchange with some of the world's leading news organizations on board," Ms. Purushothaman added.

For a preview of The NewsMarket's latest offering, go to www.thenewsmarket.com/marketplace.

About The NewsMarket

The NewsMarket is the leading online platform for corporations, government entities and non-profit organizations to deliver original video content to the media, consumers and other key audiences globally. The company empowers content providers through a single platform for all their video needs. Our site -- www.thenewsmarket.com -- connects content providers with more than 13,000 media outlets and news organizations, as well as the blogosphere, in nearly 200 countries. In addition, BrandTV, our corporate branding platform, allows clients to use Web video to communicate directly with consumers, employees, investors, partners and other constituents. And MarketPlace, our global video exchange, is the first online platform for buyers and sellers of licensed non-commercial video content.

The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

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