SOURCE: Awareness, Inc.

Awareness, Inc.

March 05, 2012 09:06 ET

Leading the Market With Actionable Insights: Awareness, Inc. Expands New Advanced Social Marketing Analytics Features

Social Analytics Module Optimizes Social Marketing Efforts and Enables Marketers With the Intelligence They Need to Drive Successful Social Marketing Campaigns

BURLINGTON, MA--(Marketwire - Mar 5, 2012) - Awareness Inc., leading provider of on-demand social marketing management software (SMMS), today announced expanded Social Analytics functionality in the Awareness Social Marketing Hub. The new social analytics module empowers social media marketers to drill down into daily interaction data to identify the most effective social content, channels and contributors, and replicate that success.

The Awareness Social Analytics module equips marketers to move beyond looking at what happened and discover why it happened and how it can be improved. It allows marketers to:

  • Conduct comparative post analysis within and across social platforms such as Twitter, Facebook, YouTube and blogs,
  • Identify success trends and variances, and
  • Analyze cause and effect for accelerated customer engagement.

Key drill-down dimensions include activity-level analytics on specific campaign content, channel or cross-channel initiatives, and engagement analytics such as click-through rates, comments and likes.

Offering a range of standard reporting templates, the new module can be customized to meet the specific needs of businesses, all in one place. It also allows users to track activities by specific date ranges or contributor, and download the data and charts into excel.

"Social marketers are under even more pressure this year to show value for their efforts. With our new social analytics they can now confidently answer the elusive ROI question," says Dave Carter, CTO and Founder at Awareness, Inc. "Equipped with actionable intelligence on what works and what doesn't, social marketers can focus on what resonates with customers, become more influential and drive deeper social engagement."

The new Social Analytics module from Awareness will help marketers determine the best content to promote via Facebook's recently announced Premium Offers and Facebook Reach Generator. Similar to Twitter's Sponsored Tweets, Facebook Premium Offers will allow marketers to promote their most successful Facebook posts as sponsored advertising, reported to provide 3X ROI for brands. The Awareness' Social Analytics functionality is offered at no extra cost to Awareness Hub customers.

Request a demo of the new Social Analytics module from Awareness: or sign up for a free trial of the Social Marketing Hub here:

About Awareness, Inc. (

Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to drive customer acquisition through social marketing campaigns. The software allows marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. Backed by NorthBridge Venture Partners, Awareness, Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub (

The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Contact Information

  • Media Contact:
    Jenn Reilly
    Jenn at scratchmm dot com
    Scratch Marketing + Media