SOURCE: Genesis HR Solutions, Inc.

Genesis HR Solutions, Inc.

April 12, 2012 09:00 ET

Leading New England PEO Rebrands as Genesis HR Solutions, Moves to New Headquarters

BURLINGTON, MA--(Marketwire - Apr 12, 2012) - Long-proven professional employer organization (PEO) Genesis Consolidated Services, Inc. today announces that they have changed the name of the company to Genesis HR Solutions, Inc. to better communicate their advantages in a rapidly expanding HR outsourcing market. In addition, the company has moved to new headquarters in Burlington, Massachusetts to facilitate expansion and better integrate operations. "We're still the same Genesis our clients have known and trusted for over 20 years. Same experienced team, same leadership, same comprehensive HR services. Except for the new name, logo and website look, everything remains unchanged for our many client companies. We've simply changed our name to help us better tell our story," observes Bob Burbidge, Founder and CEO of Genesis.

The rebranding effort at Genesis is in direct response to factors including a strengthening local economy and increased awareness of the advantages of outsourced HR solutions, particularly among the many growing technology and medical companies in New England. "Technology and professional services companies in the area are doing the math and coming to the logical conclusion that Genesis HR Solutions makes tremendous sense both in terms of cost effectiveness and the knowledge base our team brings on all matters related to HR. Companies with 20 to 200 people in particular are realizing the value of the proven skills and processes that Genesis offers at the flip of a switch. They are showing great interest in quality outsourced solutions, and the name Genesis HR Solutions simply makes it easier for them to connect with us," adds Burbidge.

In addition to the new website, the company's industry-leading HR information system portal, formally known as Genesis Resource Center (GRC) is renamed MyGenesisHR. The portal will continue to provide the same wealth of secure HR information to both management and employees that has made it a hallmark of the Genesis brand and differentiation. For more information, please visit

About Genesis

Since 1991, Genesis HR Solutions is a proven, regional HR partner that cares deeply about their client businesses and their employees. The company offers a complete range of solutions for businesses with 20 to 200 employees to manage human resources, control costs, retain good people, cope with regulation and achieve solid growth. Genesis' mission is to be an ideal HR partner and trusted advisor -- caring, responsive, expert, and integral to your success. The MyGenesisHR online portal provides industry-leading services typically available to employees and managers at major companies. Genesis HR Solutions strives to be the obvious choice for New England-headquartered small and medium sized businesses.

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