SOURCE: Omniture


June 04, 2009 08:00 ET

Leading Nutritional Products Retailer Improving Site Relevance With Omniture Test&Target™

Swanson Health Products Using Omniture to Enhance Onsite Customer Experience

OREM, UT--(Marketwire - June 4, 2009) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Swanson Health Products, a leading retailer of vitamins and health supplements, has selected Omniture Test&Target™ for optimization of its entire Web presence. Using Omniture, Swanson Health Products will be able to continually test and improve content and offers across its site, including its homepage, checkout process and landing pages.

Founded in 1969 as a direct-mail catalog for vitamins and health supplements, Swanson Health Products not only offers thousands of nutritional items, but has expanded to provide organic food, product descriptions, and a wide variety of health-related information via its Web site at With thousands of nutritional products in hundreds of categories, the Web team needed to streamline the presentation of all this information to help visitors find what they were looking for more quickly.

"We have known for some time that continuously testing different elements of our site could help us optimize our customer experience, but didn't have the right tools or in-house resources to do so," said Kerry Anderson, Internet marketing supervisor for Swanson Health Products. "We chose Omniture Test&Target for the simplicity of its user interface which will allow us to easily run A/B and multivariate tests of content and creative across our entire site without involving our IT department."

Omniture Test&Target gives marketers the capabilities to continually make online content and offers more relevant to their customers in order to yield greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content -- all from a single application. Users can leverage both A/B and multivariate testing to increase content relevance for sites with varying levels of complexity. Omniture Test&Target is part of the Omniture Online Marketing Suite™, an integrated suite of applications that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences.

"We are focused on providing the best customer experience possible so that browsers become buyers and shoppers become repeat visitors," added Anderson "With so many products and nutritional-related content on our site, we needed an efficient way to enhance the presentation of all this information to our visitors, to increase the relevancy of their site experience and their overall satisfaction with Swanson Health Products. Omniture Test&Target is helping us do just that."

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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