SOURCE: Webtrends


January 19, 2010 08:00 ET

Leading Online Ad Exchange AdBrite® Switches to Webtrends for Web Measurement

AdBrite Cites Ease of Implementation and Ability to Quickly and Painlessly Port All Data to Webtrends Analytics 9

PORTLAND, OR--(Marketwire - January 19, 2010) - Webtrends, an enterprise customer intelligence company, today announced that AdBrite, a trusted and fast growing ad exchange, has selected Webtrends Analytics 9 to help measure and take action with the data that drives its advertising experience for online publishers and advertisers alike.

"We have needed a very flexible tool to help measure the massive amounts of data generated by one of the largest ad serving networks available, and have a trusted partner in Webtrends," said Lissette Fernandez, director of marketing and ad operations, AdBrite. "The ease of porting all of our existing web analytics data into Analytics 9 and the flexibility of the Webtrends Open Exchange allows us to integrate data from all of our other marketing partners. Webtrends has created very efficient tools to help this process and it has been quick and painless."

Overall, Internet advertising is expected to grow in the coming year in the United States, rising 9.2 percent, to $54.1 billion, according to figures released in October, 2009 by ZenithOptimedia, a media services firm. The figure was also reported by Stephanie Clifford, of The New York Times. You can access the statistic and story here.

"Webtrends is helping AdBrite set up a framework to enhance their use of analytics in their day-to-day business," said Jascha Kaykas-Wolff, vice president marketing, Webtrends. "AdBrite is a great example of a customer choosing Webtrends because we have the industry's most powerful technology and a truly open approach to working with them, their other marketing partners and customers. Webtrends is a partner in helping AdBrite assess those measurement goals that will make their business stronger through actionable insight into their data."

With Webtrends, AdBrite now has the ability to measure comprehensive data that provides detailed insight regarding online visitors across different served advertising networks. This enables the company to more easily optimize all of their content and marketing campaigns. And, with the industry's most open analytics platform, Webtrends has the range to support all of AdBrite's marketing needs.

For more information on how companies like AdBrite use Webtrends, please visit the Solutions page.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

About AdBrite

Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The Internet's Ad Marketplace ®. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best in class targeting and optimization technology. AdBrite's auction -- driven pricing, real time bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information and total control. AdBrite was founded by Philip Kaplan and Gidon Wise in 2004 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite, and The Internet's Ad Marketplace are registered trademarks of AdBrite, Inc. For more information, visit

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