SOURCE: Schubach Jewelers

December 05, 2007 14:32 ET

Leading Online Moissanite and Diamond Retailer, Joseph Schubach Jewelers, Counters Slow Economy With Affordable Holiday Jewelry Gifts

SCOTTSDALE, AZ--(Marketwire - December 5, 2007) - With news outlets from The New York Times to small-town papers reporting that a sluggish economy and housing-market troubles could keep shoppers from spending big this holiday season, one online store has created an affordable alternative to traditional high-priced gifts -- Joseph Schubach Jewelers, the Scottsdale-based retailer of finely crafted natural diamond and moissanite jewelry online.

Designed to keep holiday spending within customers' tightening budgets this season, featured gifts from Joseph Schubach Jewelers include classic pieces such as moissanite or diamond stud earrings, solitaire engagement rings and solitaire pendants -- and all starting at holiday sale prices as low as $168.

"The big national jewelry chains often promote high-priced gifts during the holidays, but those expensive diamonds are out of the price range of many Americans this holiday season," says Joseph Schubach, CEO and head jeweler at Joseph Schubach Jewelers. "Instead of promoting these unaffordable gifts, we decided to focus on items that all our customers can afford -- and will love forever -- like moissanite and clarity-enhanced diamond jewelry."

At one-tenth the cost of a comparably sized diamond, moissanite is considered the best synthetic diamond on the market, featuring brilliance, durability and clarity that rival its pricier counterpart. Clarity-enhanced diamonds -- natural diamonds with visible flaws that have been filled and made imperceptible -- are another popular money-saving choice for buyers interested in getting the "real thing" at a low cost.

All of Joseph Schubach Jewelers' classic gifts are available in moissanite, clarity-enhanced diamond, better-quality natural diamond or best-quality natural diamond, so shoppers can easily choose their favorite style, and then decide which stone -- and which price range -- is right for them.

In addition to offering a wide selection of low-priced holiday gifts, the company is also featuring several sales this holiday season, including 20 percent off all moissanite selections, as well as additional savings on bestselling gifts, including their Tiffany-style solitaire engagement ring and a stunning moissanite stud earrings and pendant set.

Despite its focus this season on classic styles, Schubach also noted that the company still offers many less traditional designs, as well as custom-designed jewelry and loose stones.

"While we're excited about bringing the classics back this year, we're also proud to offer our customers one of the Web's largest selections of jewelry styles," Schubach said. "Plus, we can custom-order or design anything a customer desires -- so creating the perfect unique piece is easy as well."

Sale prices and promotions are available on the company's Web site, while loose stones, custom designs and personal shopping assistance are available by calling 1-888-724-8222. Representatives are available Monday through Friday from 9 a.m. to 5:30 p.m. Mountain time, and all in-stock orders placed before Friday, December 21st are guaranteed to ship in time for the Christmas holiday.

About Joseph Schubach Jewelers

Headquartered in Scottsdale, Ariz., Joseph Schubach Jewelers specializes in Web-based diamond and diamond alternative jewelry sales worldwide. Family owned since 1910, the company operates www.schubach.com, the Internet's leading retail Web site for Gemesis and Moissanite engagement rings, earrings and other jewelry products, as well as custom-designed settings, natural diamonds, gemstones and precious metals like titanium and tungsten wedding bands.

Joseph Schubach Jewelers is led by CEO and head jeweler Joseph Schubach, who represents the third generation of fine jewelers in the Schubach family. For more information about Joseph Schubach, diamonds or diamond alternatives, visit www.schubach.com.

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