SOURCE: Adometry, Inc.

Adometry, Inc.

September 12, 2012 10:59 ET

Leading Online Retailer ideeli Selects Adometry® to Optimize Cross Channel Marketing Campaigns

Inc. 500 Fastest-Growing Private Company Leverages Advanced Attribution Technologies to Improve Media Buying

DENVER, CO--(Marketwire - Sep 12, 2012) - - Adometry, Inc., the leader in cross channel attribution and ad verification, today announced that ideeli has chosen Adometry Attributeto measure and improve the performance of advertising campaigns across display, email, search and social online marketing channels. With more than 5 million members and over 1,000 brand partners, ideeli is one of the fastest-growing online retailers in the U.S. By leveraging the Adometry solutions, it is maximizing conversions with its cross-channel advertising campaigns.

"Our customers are savvy online shoppers, so it is important to us that we are reaching the right people, at the right time and in the right place to elicit a positive response from consumers," said Dan Kirchgessner, Director of Advertising at ideeli. "Working with Adometry, we're leveraging the most advanced attribution and ad verification technology available to help us quickly understand what's working so we can optimize our media spend and improve the consumer's experience with our campaigns. We are seeing a substantial impact that display has on member sign-ups, first time purchases and repeat purchases."

Until recently, retailers often used the "last click" method to measure the effectiveness of a particular online advertising campaign. They've come to realize this approach is inaccurate because it's unable to take into account the influence that multiple ad types and channels have on a particular conversion. ideeli is an innovative and nimble retailer that is tapping into advanced attribution to figure out how each channel is performing.

Adometry is working with a number of the world's top retailers that are running marketing campaigns for multiple categories and business units across display, search, e-mail and affiliate sites. Being able to measure the performance of these channels effectively helps retailers determine which channels deserve credit for conversions and sales in order to improve future campaign investments. Online retailers have seen purchase lifts on search and lower funnel channels from their upper funnel display campaigns ranging anywhere from 20 percent up to as much as 150 percent.

"ideeli has a history of being innovative and making smart business decisions, which has resulted in impressive growth. We were able to implement our solution and create tangible value in under two months. Adopting an advanced attribution approach is helping them increase the efficiency of their cross-channel campaigns and target their consumers effectively," said Paul Pellman, CEO of Adometry.

Paul Pellman and Dan Kirchgessner will present a case study on November 7 at Ad:Tech New York during the session Next-Gen Ad Attribution: Make the Most of Effective Accountable Measurement.

Learn more about Adometry's complete attribution and ad verification suite at or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to provide the fastest time to value. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

About ideeli
ideeli is an online retailer specializing in limited-time sales that feature incredible brands at exceptional prices. Every day, ideeli presents more than a dozen new sales showcasing fashion for men, women and children, beauty products, and home decor, offering the thrill of discovery and the satisfaction of a deal. Launched in June 2007, ideeli is one of the fastest growing retailers in the U.S., with more than 5.5 million members and more than 3,000 brand partners. In 2011, ideeli was named to the top of Inc. magazine's list of the country's fastest-growing private companies. Join us at

Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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