SOURCE: Urban Airship

Urban Airship

October 17, 2016 09:00 ET

Leading Organizations Turn to User-Level Mobile Intelligence to Accelerate Customer Growth

More Than 75 Businesses Have Adopted Urban Airship's Mobile Intelligence Solutions in Less Than a Year; New Integrations With Google, Adobe, Segment and mParticle Now Available

PORTLAND, OR--(Marketwired - October 17, 2016) - With mobile being the way to serve customers' needs in the moment and everywhere, connecting every experience, businesses are increasingly looking to gain advantage from one of their most valuable sources of first-party customer data -- their mobile app. Today, Urban Airship announced that in less than one year of availability more than 75 companies have adopted its mobile intelligence solutions for open, user-level data accessible to any business system. Businesses like Caesars Entertainment Corp., the Cleveland Cavaliers, Paddy Power and the Sacramento Kings are using Urban Airship Connect and Urban Airship Insight to improve their understanding of customer journeys and power differentiated real-time experiences across channels and business systems.

"Today, transactions and experiences happen at the speed of touch. Data matters and delivering it in real time drives the next level of customer growth, allowing companies to communicate with customers when and where it matters most," said Brett Caine, CEO and president of Urban Airship.

Combining mobile usage data with customer data from other parts of the business is increasingly critical to revenue growth and proper attribution, as consumers continue to interact with businesses across devices and channels. According to a 2016 Google IPSOS report, 75 percent of online adults (18-54) start an activity on one device and then continue or finish it on another, while 76 percent of people who search on their smartphones for something nearby visit that business in-person within a day. Mobile's influence on offline purchases also continues to grow, accounting for $1.4T of the $2.1T in digitally influenced in-store sales in 2016, according to Deloitte.

Along with strong customer adoption, Urban Airship also announced new Connect integrations for Adobe Analytics and Google Analytics to instantly flow user-level mobile data into these popular analytics solutions. Mobile owners and marketers who use those systems can now view mobile app engagement performance alongside metrics from other marketing and messaging programs to evaluate results and identify which programs and channels to invest in. Marketers can also use this data to understand how opt-in customers are interacting with their business across sales and marketing channels. With Urban Airship's mobile engagement platform capturing 10 billion user profile attributes daily and numerous pre-built integrations, marketers and data analysts can easily put mobile user-centric insights to work in minutes across a variety of systems.

Additionally, Urban Airship delivered deeper integrations with data management providers, Segment and mParticle. Urban Airship's latest SDK is now featured in those services, allowing their respective customers to send rich, interactive push notifications and in-app messages based on the latest data collected within those platforms.

Caine added: "By continuing to build out integrations with leading analytics solutions and customer data platforms, as well as other marketing channels, we're leading the market in an open data approach that helps our customers plan and respond to individuals' behaviors anywhere in incredibly personalized and impactful ways."

About Urban Airship
Urban Airship provides the world's leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers. With Urban Airship, companies gain total control of their mobile footprint -- apps, wallets and user-level data -- to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint. More than 45,000 apps and some of the most innovative global brands trust Urban Airship to grow their business through mobile with an independent study reporting a composite 878 percent return on investment for customers.

For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.

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