SOURCE: Leading Points Corporation

Leading Points Corporation

February 19, 2009 10:01 ET

Leading Points Corporation Secures First U.S. Government Registrations for Winning Brands

CENTENNIAL, CO--(Marketwire - February 19, 2009) - Leading Points Corporation today announced it has achieved several milestones for its client Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) ( ahead of schedule.

Leading Points was engaged by Winning Brands to promote the adoption of their line of products by the government of the United States with an emphasis on uses by military personnel and the Department of Defense.

Today's announcement describes several accomplishments. First, a NATO Commercial and Governmental Entity (NCAGE) code has been assigned to Winning Brands' production subsidiary. Second, Winning Brands has secured a listing in the Central Contractor Registration (CCR) system. Both are essential before the company can sell products to the U.S. government. It is also confirmed that Winning Brands now holds a position in the Army and Air Force Exchange System (AAFES) vendor list. This opens the door to sales of Winning Brands products through the extensive worldwide network of Base Exchange and Post Exchange (BX and PX) stores in accordance with Winning Brands' development plans.

"We're enthusiastic about the potential of these products," said Kevin Sullivan, president of Leading Points Corporation, "With the new administration's shift on environmental issues, I see tremendous opportunities for the Winning Brands offerings. Eco-responsible products are the future. No doubt about it."

Established in 2004, Leading Points has made a specialty of marketing to military personnel. Retired Lieutenant Colonel, Kevin T. K. Sullivan, founder, knows the market based on his 20 years of active duty service in the United States Army.

"It's important that Leading Points selects only the best products in their individual categories for sales to the military and other government branches," continued Sullivan. "We've tested carefully and found that the products from Winning Brands are exactly that... winning brands."

Winning Brands CEO Eric Lehner comments that the association with Leading Points is highly productive: "Winning Brands respects and appreciates the seriousness of this collaboration. Both organizations are focused and results oriented. We both prefer our partnerships to be based on hard work and intelligent planning. We both establish the necessary operational detail and then move forward. Well done Leading Points, and well done Tom Graham (Winning Brands' liaison in this matter)," Lehner remarks.

For further information or press availability, please contact Kevin T. K. Sullivan, Lieutenant Colonel US Army (Ret.) at 303-585-1386.

Contact Information

  • Leading Points Corporation Contact:
    Kevin T. K. Sullivan
    Lieutenant Colonel US Army (Ret.)

    Winning Brands Contact Information:
    Eric Lehner
    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario
    L4N 6T3
    (705) 737-4062