Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

June 08, 2006 08:00 ET

Leading Portal and Content Integration Platform Vendor Selects Maximizer Enterprise Over Salesforce.com

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - June 8, 2006) -

Kapow Technologies opts for Maximizer Enterprise; cites flexibility and total cost of ownership

Maximizer Software Inc. (TSX:MAX), a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, today announced that Kapow Technologies, the world's leading portal and content integration platform provider has selected Maximizer Enterprise over Salesforce.com. The high-tech innovator chose Maximizer Enterprise to support its aggressive growth targets citing the system's proven integration capabilities, scalability and very attractive total cost of ownership.

With its headquarters in Palo Alto, California, Kapow Technologies is the world's leading provider of a new paradigm for the integration of disparate information sources. The company's Web Integration Platform enables flexible and fast integration of content, data and applications into portals, content management systems, applications, databases or Web services - dramatically reducing integration cost and time compared to traditional approaches. Kapow Technologies uses a team of geographically-dispersed sales representatives to provide sales and service support to its growing roster of customers. With very aggressive growth targets, the company needed a means of managing its sales cycle while providing proactive customer support to existing customers and driving business development.

To address these business requirements, Kapow Technologies was looking for a customer management system that could deploy quickly, closely integrate with the company's currently implemented and planned business management systems, scale with Kapow Technologies' exponential growth and provide full sales, marketing, customer service and support functionality. Having evaluated the leading on-premise and on-demand CRM systems, the company selected Maximizer Enterprise for its documented integration success, proven scalability and best-in-class total cost of ownership.

"As the creator of an entirely new integration paradigm, we naturally favor similarly innovative technologies to run our own business," said Glenn Hasen, CEO, Kapow Technologies. "We looked at the leading CRM systems and none offered us the potential to closely integrate to our existing systems, support us through our very aggressive growth plans and provide a positive user experience - at a very reasonable cost. When stacked up against Maximizer Enterprise, Salesforce.com just doesn't deliver the value we require."

A key component of Kapow Technologies' go-to-market plan centers around mobile access to a comprehensive customer information database - to ensure that the company's mobile sales force is always prepared with up-to-date information. Using Maximizer Enterprise eCRM, Kapow Technologies' regional sales representatives can access the system residing in corporate headquarters through a browser from any Internet connection. While on site at a customer or prospect location, the same sales representative can also access the system via their wireless PDA device - ensuring that valuable face-to-face meeting information can be captured for use further down the sales or service cycle. And, with tight integration to Microsoft Outlook, salespeople can take advantage of their familiar email client while tracking their meetings and interactions with customers in the system. All the while, the company's sales managers can track the pipeline with a highly-tailored executive dashboard and integrated reporting from Business Objects Crystal Reports XI.

"Kapow Technologies demonstrates not only a clearly thought-out vision for customer relationship management but also a unique level of technological savvy," said Peter Callaghan, Executive Vice President, Sales and Marketing, Maximizer Software. "Maximizer Enterprise is designed from the ground up to support rapidly-growing businesses seeking a proven and affordable customer management system that will allow them to capitalize on existing investments in technology. When it came right down to it, Kapow Technologies sought a powerful system that did not expose the company to the risk of getting a 'server not found' message during a critical moment in the sales cycle."

About Kapow Technologies

Kapow Technologies is the leader in Web Integration. Web Integration is a new paradigm that integrates any web resource including web applications or information. The Kapow Web Integration Platform uniquely enables flexible and fast integration of content, data and applications with mobile devices, portals, content management systems, applications and databases. The platform includes an intuitive visual design environment that simplifies integration and speeds project delivery, offering faster and better results when compared to traditional integration approaches. Kapow Technologies has more than 120 enterprise customers worldwide including Audi U.S. Army, DHL / Deutsche Post, Wells Fargo, Lycos Europe, Barclays Bank, Vodafone, DZ Bank and Chicago Tribune. The company has partnerships with major industry players including BEA, IBM, AttachmateWRQ, Oracle, FAST Search, Inxight and ClearForest. For more information: www.kapowtech.com.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 7,500 Maximizer Enterprise™ customers and over one million Maximizer™ users grow their businesses by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestle Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.


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