SOURCE: SugarCRM

SugarCRM

June 14, 2016 11:00 ET

Leading Premium Automobile Manufacturer Puts SugarCRM Behind the Wheel to Drive Outreach to Customers

Sugar Will Be Implemented at AUDI AG to Add Horsepower to Customer Service and Marketing Campaigns at Dealerships in Germany

SAN FRANCISCO, CA--(Marketwired - Jun 14, 2016) - SugarCon 2016 -- SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced that AUDI AG has selected the Sugar platform to enhance its marketing efforts for their dealerships in Germany.

"'Vorsprung durch Technik' is Audi's company ethos and is the core belief that drives the development of every Audi vehicle. With that thinking in mind, the company decided for an empowering, modern CRM. Sugar is a highly customizable platform that offers an ideal set-up to integrate with other enterprise systems. Audi chose Sugar Enterprise, hosted in the cloud by T-Systems, a leading German IT services and consultancy company. Audi will use Sugar in Germany to put its outreach to new and prospective customers into overdrive."

About SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

Contact Information

  • Media Contacts:
    Andrew Staples
    BOCA Communications
    +1 (408) 913-2395
    Email Contact

    Becky Quinlan
    SugarCRM
    +1 (916) 508-8050
    Email Contact