SOURCE: Aberdeen Group

Aberdeen Group

July 08, 2010 11:50 ET

Leading Research and Market Intelligence Firm Aligns With the Largest Marketing Association in North America

Aberdeen Group and the American Marketing Association Announce Innovative Research Collaboration

BOSTON, MA--(Marketwire - July 8, 2010) -  Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announced today that it has established a research partnership with the American Marketing Association (AMA), the largest marketing association in North America. The relationship was established to ensure educational and influential industry research is readily available for this tremendous community of marketing professionals. AMA members will have access to each of Aberdeen's 12 research practices, and 6,000+ documents housed in its research library "The Vault," but will especially align with Aberdeen's Customer Management Research Practice which covers: Customer Data Management, Customer Engagement, Sales Effectiveness, The Voice of the Customer (Social Media, Web 2.0), Contact Center, Marketing Performance. Click here to visit Aberdeen's Customer Management Research Practice.

"We are excited to announce that Aberdeen and the American Marketing Association have aligned to extend research to the thousands of Marketing professionals who rely on the AMA as a resource for information, education, and training," states Andrew Boyd, President of Aberdeen Group. "This relationship will provide AMA members with the most up to date fact-based research while allowing them to benchmark themselves against their industry peers. We look forward to this valuable partnership that will provide both organizations with advanced professional networks and resources for heighten market awareness."

"We are constantly looking for opportunities to deliver real value to AMA members via MarketingPower.com, and this partnership with the Aberdeen Group is a good example of value creation," stated Dennis Dunlap, AMA Chief Executive Officer.

For more information on Aberdeen's Customer Management Research Practice, please visit: http://www.aberdeen.com/Aberdeen-Channel/Customer-Management/CMAV.aspx

To view all of Aberdeen's latest complimentary research, please visit: http://research.aberdeen.com/

About the American Marketing Association
The American Marketing Association is the largest marketing association in North America. It is a professional association for marketing leaders, thinkers and doers and is the only organization that brings together Marketers, across all specialties, to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results.

American Marketing Association offers highly acclaimed Face to Face training and professional conferences focus on the immediate needs of marketers, as well as trends shaping the future. American Marketing Association's website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. Additionally, the American Marketing Association is the source for the field's top magazines and journals, including Marketing News. Through local and collegiate chapters, American Marketing Association members are connected with the best people and the best practices. For more information on the American Marketing Association please visit www.MarketingPower.com.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com