SOURCE: LOC Enterprises, LLC
CINCINNATI, OH--(Marketwired - September 03, 2013) - Mark Heckman, a retail and supermarket industry expert, has joined the advisory board of LOC Enterprises, LLC , the Cincinnati-based company that has created the first global universal loyalty card network.
Heckman, the principal of Mark Heckman Consulting Group, has a broad base of experience in marketing, brand partnerships, category management practices, and consumer research. Positions he has held include Director of Marketing Research at Marsh Supermarkets and Vice President of Marketing for Randalls Foods, MARC Advertising, and Valassis Relationship Marketing Systems. Heckman also has consulted for Procter & Gamble, Hewlett Packard, and Sweetbay Supermarkets.
LOC Enterprises launched the LOC card in New York City in January 2013, at the annual National Retail Federation convention. Since that time, the company has partnered with manufacturers of scanning and point-of-sale (POS) equipment and companies that provide loyalty programs to merchants to incorporate the LOC Card into their systems. The company is now actively seeking merchants to join the network.
"Mark is well respected and a leading consultant in the grocery and retail industry," said Jack Kennamer, CEO of LOC Enterprises. "We are excited to bring him in as part of our team. Mark knows that consumers have made clear their overwhelming desire for a single loyalty card that can be used anywhere in the world for their shopping, eating, traveling, lodging, and entertainment needs. We, too, have heard these voices and that's why our company has created a product that fills this need."
Heckman said he has learned through his consulting work that consumer are overwhelmed by the number of loyalty cards currently available from retailers.
"LOC Enterprises has built a platform designed to coalesce multiple loyalty programs for consumer convenience," Heckman said. "At the centerpiece of its program is the LOC Card, which will identify the cardholder at multiple retailers and activate and deliver all the rewards of programs of those participating retailers.
"It's a big idea that makes so much sense for the consumer," Heckman said. "LOC Enterprises is banking on consumer demand to lure the big retailers and their existing loyalty programs to sign up."
LOC is encouraging consumers to pre-register for the free LOC Card at its website at www.LOCcard.com/#preregister. By preregistering, consumers can identify their favorite merchants so LOC Enterprises can notify these merchants of the consumers' desire that they participate in the network.
"Consumers are our greatest ambassadors," Kennamer said. "They desperately want a single, universal loyalty card and the LOC Card provides them with that solution."
Of the 112 million households in the United States, the average household is enrolled in 14-18 different customer loyalty programs. Consumer research has shown that 52 percent of Americans prefer a single
card for all of their loyalty accounts while 32% prefer a single key fob and 16 percent want a smart app. The LOC Card Solution provides all three.
Since it was launched, more than 11,800 people have joined the LOC Card's Facebook page and there is strong consumer support for merchants to join the LOC network. But Kennamer said that merchants also benefit from the LOC card because it increases participation in existing loyalty programs and makes it easier for merchants who don't have loyalty programs to start them.
About LOC Enterprises, LLC
LOC Enterprises, LLC, based in Cincinnati Ohio and with offices in Atlanta, GA and Wichita, KS, is the parent company of the LOC Card Solution®, providing the most effective, cost efficient, privacy protected, independent way to connect consumers with merchants' rewards and loyalty programs. LOC Enterprises' management team consists of industry veterans from HP, Motorola, major retailers, and proven entrepreneurs in the fields of technology, start-up development, marketing and retail, bringing extreme depth and experience to the new brand. The company has raised venture capital to develop and market the product. To learn more, visit www.locenterprisesllc.com.
About Mark Heckman
Mark Heckman -- the principal of the Mark Heckman Consulting Group -- is a supermarket industry expert with a varied base of experience covering all aspects of retail strategy, consumer insights, and Consumer Packaged Goods (CPG) imperatives. Mark helps retailers and their partners successfully and profitably connect with consumers. Mark is a past member and chairman of the Food Marketing Institute's Consumer Research Committee as well as a participant of the recent Retail Shopper Marketing Commission founded by Coca Cola and the In-store Marketing Institute. Mark is a graduate of the Indiana University Kelley School of Business with a bachelor of science degree in marketing and was honor graduate of the Defense Language Institute at the Presido of Monterey, CA. Mark currently resides in Bradenton, FL, with his wife, Karyn.
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