SOURCE: Liquid Machines

February 26, 2007 08:00 ET

Leading Specialty Clothing Retailer Chico's Chooses Liquid Machines to Protect Its Intellectual Property and Confidential Information

Software Allows Chico's to Confidently Share Information Across the Organization While Retaining Control Over Who Has Access to Specific Data, No Matter Where It Is Sent or Stored

WALTHAM, MA -- (MARKET WIRE) -- February 26, 2007 -- Liquid Machines, Inc., the leader in Enterprise Rights Management (ERM) solutions, today announced that Chico's FAS, Inc. (NYSE: CHS), a specialty retailer of exclusively designed women's clothing, has selected Liquid Machines Document Control™ software to secure and control access to some of its most critical and sensitive company electronic data. Liquid Machines enables Chico's to provide its executives and staff role-based access and usage controls to Chico's intellectual property. Deployment of Liquid Machines to additional business units will continue throughout the next few months as the company expands its digital rights program.

Chico's currently operates more than 800 women's specialty stores across the United States, U.S. Virgin Islands and Puerto Rico under the trade names "Chico's," "White House|Black Market," "Soma by Chico's" and "Fitigues." Virtually all of the clothing and accessories offered at each of the company's branded stores are designed by the company's in-house product development team, bears each brand's trademark, and is confidential until the time it is publicly made available through its retail stores, on-line store, or mail-order catalogues.

"At Chico's, we are dedicated to protecting critical company information across all of our brands, from our product design, purchasing and sales information to our marketing plans and new product introductions," said Ed Martin, Information Security Manager for Chico's Retail Services, Inc. "Liquid Machines is an important part of our intellectual property protection strategy and program, giving us the confidence we need to share confidential information with authorized associates."

"As businesses become more globally dispersed and companies work even closer with customers, partners and suppliers, there is a greater demand for access to critical company information," said Mike Ruffolo, CEO of Liquid Machines. "Organizations are realizing that as they grant access to this confidential information, they must also find a way to protect it from data loss, theft or modification. Liquid Machines puts the security and control with the data, giving customers such as Chico's the confidence and control needed to share information and create more efficient business processes."

By using Liquid Machines Document Control, Chico's is able to create access protection and usage policies that control who can read, edit or print specific documents. These policies can be applied by either the document author or by the enterprise itself, ensuring that the corporation remains in control of who sees specific data. Liquid Machines' unique approach puts the security with the data itself -- meaning that the security policies and controls remain with the data for its entire life -- as it travels from machine to machine, within and beyond the enterprise -- or if attempts are made to copy or excerpt it.

About Chico's

Chico's FAS, Inc. (Chico's) (NYSE: CHS), directly and through its wholly owned subsidiaries, is a specialty retailer of exclusively designed, private label, sophisticated, casual-to-dressy clothing, complementary accessories and other non-clothing gift items. Virtually all of the clothing and accessories offered at each of the company's branded stores is designed by the Company's in-house product development team and bears each brand's trademark.

Chico's is a specialty retailer of private label, sophisticated, casual-to-dressy clothing, intimates, complementary accessories and other non-clothing gift items. Chico's operates 907 women's specialty stores, including stores in 47 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico operating under the Chico's, White House|Black Market, Soma by Chico's and Fitigues names. Chico's owns 555 Chico's front-line stores, 34 Chico's outlet stores, 254 White House|Black Market front-line stores, 16 White House|Black Market outlet stores, 52 Soma by Chico's stores, 9 Fitigues front-line stores and 1 Fitigues outlet store.. For more information, please see

About Liquid Machines

Liquid Machines is the leading provider of Enterprise Rights Management (ERM) solutions that persistently protect critical business content and audit usage while enabling collaboration. Liquid Machines' Document Control and Email Control solutions allow companies in the consulting, financial services, government, manufacturing and healthcare industries to share information securely, within any application, wherever it goes, throughout its lifecycle. Liquid Machines ERM solutions help enterprises satisfy today's ever-increasing information security regulations such as Sarbanes-Oxley, NASD 2711, HIPAA and others, as well as implement and practice internal mandates for intellectual property security, product version control, or clinical data protection.

Based in Waltham, Massachusetts, Liquid Machines is privately held and is backed by Atlas Venture, Masthead Venture Partners, Goldman Sachs & Co. and Draper Fisher Jurvetson. For more information on the company and our vision for The Freedom of Security™, visit us at

© 2007 Liquid Machines, Inc. All rights reserved. Liquid Machines, Enabling Secure Business, The Freedom of Security, Policy Droplet, Omniva, and the Liquid Machines logo are trademarks or registered trademarks of Liquid Machines, Inc. Product or company names mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Liquid Machines, Inc. on the issues discussed as of the date of publication.

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