SOURCE: OrganicWorks Marketing

February 15, 2007 16:25 ET

Leading Sustainable Fiber and Fabric Company Forms Alliance With the Starbucks Coffee Company

HT Naturals Provides 100% Organic Cotton Shirts for the "My Starbucks" Customized T-Shirt Program

VANCOUVER, BC -- (MARKET WIRE) -- February 15, 2007 -- Ewire -- HT Naturals, formerly Hemptown Clothing Inc, and a division of Naturally Advanced Technologies (NAT) (OTCBB: NADVF), the leading provider of sustainable, environmentally friendly fibers and fabrics, has entered into an agreement with the Starbucks Coffee Company as an alliance for the "My Starbucks" T-Shirt program launching February 15, 2007.

HT Naturals and Starbucks, a premier purveyor of the finest coffee in the world with more than 12,000 Starbucks-operated and licensed stores in the US as well as availability in 38 countries, have formed an alliance for the launch of a national consumer promotional program, the "My Starbucks" T-shirt program. The program is designed to further elevate the Starbucks consumer customization experience highlighting Starbucks' commitment to innovation as well as customer individuality and personalization in beverage choices. Designed to be a fun and inspirational program, the "My Starbucks" program looks to spotlight their beverage options consumers can choose from by customizing their drinks with simple changes.

Starbucks is collaborating with top designer, Mychael Knight, from the hit reality TV show, "Project Runway," to create a limited run of customizable one-of-a-kind T-shirts that will be modified with his design allowing individual consumers to wear their favorite Starbucks® drink on their shirt. Starbucks chose HT Naturals to provide their 100% certified organic cotton blend T-shirts used in the program. Recognizing the expert craftsmanship of their sustainable clothing products and HT Naturals' overwhelming passion and commitment to environmental and sustainable responsibility while also adhering to a triple bottom line theory of doing business (meeting social, economic and environmental concerns) also represented the perfect mission-oriented alliance with the Starbucks brand.

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