Contact Information: Cheryl Roth OrganicWorks Marketing 212.253.0474 Email Contact
Leading Sustainable Fiber and Fabric Company Forms Alliance With the Starbucks Coffee Company
HT Naturals Provides 100% Organic Cotton Shirts for the "My Starbucks" Customized T-Shirt Program
| Source: OrganicWorks Marketing
VANCOUVER, BC -- (MARKET WIRE) -- February 15, 2007 -- Ewire -- HT Naturals, formerly Hemptown
Clothing Inc, and a division of Naturally Advanced Technologies (NAT)
(OTCBB : NADVF ), the leading provider of sustainable, environmentally
friendly fibers and fabrics, has entered into an agreement with the
Starbucks Coffee Company as an alliance for the "My Starbucks"
T-Shirt program launching February 15, 2007.
HT Naturals and Starbucks, a premier purveyor of the finest coffee in the
world with more than 12,000 Starbucks-operated and licensed stores in the
US as well as availability in 38 countries, have formed an alliance for the
launch of a national consumer promotional program, the "My Starbucks"
T-shirt program. The program is designed to further elevate the Starbucks
consumer customization experience highlighting Starbucks' commitment to
innovation as well as customer individuality and personalization in
beverage choices. Designed to be a fun and inspirational program, the "My
Starbucks" program looks to spotlight their beverage options consumers can
choose from by customizing their drinks with simple changes.
Starbucks is collaborating with top designer, Mychael Knight, from the hit
reality TV show, "Project Runway," to create a limited run of customizable
one-of-a-kind T-shirts that will be modified with his design allowing
individual consumers to wear their favorite Starbucks® drink on their
shirt. Starbucks chose HT Naturals to provide their 100% certified organic
cotton blend T-shirts used in the program. Recognizing the expert
craftsmanship of their sustainable clothing products and HT Naturals'
overwhelming passion and commitment to environmental and sustainable
responsibility while also adhering to a triple bottom line theory of doing
business (meeting social, economic and environmental concerns) also
represented the perfect mission-oriented alliance with the Starbucks brand.
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