SOURCE: Woozworld


January 27, 2011 07:30 ET

Leading Tween Virtual World Woozworld Names David Weiser as New Chief Marketing Officer

Interactive Entertainment Industry Vet Brings More Than 20 Years' Experience

MONTREAL--(Marketwire - January 27, 2011) - Woozworld (, a leading developer of safe virtual worlds for tweens, today announced the hire of David Weiser as their new Chief Marketing Officer. Weiser brings more than 20 years of experience in the interactive entertainment industry, and at Woozworld, he is responsible for user acquisition, user experience, virtual goods sales, as well as advertising revenues.

"I am thrilled with this great opportunity which allows me to leverage my background and expertise, and contribute to taking an already innovative Woozworld to another level among the highly promising teen and tween audiences," said David Weiser, new CMO of Woozworld. "Woozworld offers an unparalleled level of flexibility and immersiveness to brands desiring to speak to tweens in their own language. We're currently finalizing exciting new partnerships, promotions and outreach campaigns that will be announced in a few weeks."

Most recently, Weiser founded Netrokid Communications, an interactive design, executive production and marketing company that assists organizations in social networking and virtual world development. Weiser also served as Executive Producer for Habbo Hotel, one of the world's first commercially successful avatar-based virtual communities for teens.

Prior to forming Netrokid Communications, Weiser was the founder, President and CEO of Megatoon Studios (now A2M), where he co-designed and produced Wallobee Jack, an early interactive cartoon, and launched Megatoon Station, one of the first successfully commercial ISPs in North America. During that time, he was also named one of Maclean Magazine's "100 Young Canadians To Watch" and received the Young Entrepreneur of the Year Award from the Quebec Chamber of Commerce.

In his two decades of interactive and virtual world projects management, Weiser has developed campaigns for: Nintendo, L'Oréal, McDonald's, Sprite, Hasbro, Electronic Arts, Ubisoft, Universal Music, EMI, Warner, Studios Starburst, Adidas, Xbox, Pop-Tarts, Chef Boyardee Effem, Spin Master Toys, Moshi Monster, and Frima.

"We are proud to add someone of David's talents to our executive team," said Eric Brassard, CEO of Woozworld. "He definitely brings high caliber experience and vision that can't help but make Woozworld an even stronger product, both for its tween users and their parents."

With the addition of Weiser, Woozworld continues to dedicate itself to creating a safe gaming environment that tweens can enjoy and parents can trust. Targeted for children ages nine to 14, Woozworld provides an engaging and interactive experience by allowing members to create their own world where they can fashion their own characters, make new Woozworld friends, and conduct virtual business. All personal information is protected, and Woozworld strictly conforms to the Children's Online Privacy Protection Act.

About Woozworld
Woozworld Inc. is a developer and operator of virtual worlds. Its flagship product,, is an innovative global web 2.0 virtual world for tweens that is built and led by its users. Its unique environment evolves continuously and allows users to create space, run activities and do business, among countless other things. The company has a highly experienced team with exceptional credentials in producing casual games, MMOG and virtual worlds for kids, as well as in marketing and business intelligence.