SOURCE: BeautyRiot.com

May 03, 2005 05:00 ET

Leading Women's Web Site, BeautyRiot.com, Triples Traffic in Four Months

Celebrity Hairstyles and Beauty Destination Serves Nearly Seven Million Pageviews in April

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 3, 2005 -- BeautyRiot.com (www.beautyriot.com) announced today that it has more than tripled its Web traffic since December 2004. The celebrity hairstyles and beauty Web site served nearly seven million pageviews in April 2005 to just under 600,000 visitors. BeautyRiot.com's traffic is 97% women, and the site is expected to continue to grow at a rapid pace through the end of 2005.

"BeautyRiot.com is one of the few places on the Web where women can go for quality, timely beauty and hairstyles information," said BeautyRiot.com president, Kirsten Lambertsen. "I continue to be amazed at the lack of content Web sites tailored to women, even though women make up over fifty percent of Internet users. The reason BeautyRiot.com is so popular is because we give women what they want, when and how they want it."

BeautyRiot.com spends almost no money on advertising or marketing, relying on word of mouth and non-paid search engine listings for nearly all of its traffic. The site has grown in popularity by providing hundreds of celebrity hairstyles and makeup pictures and how-to articles. Featured stars include Jennifer Lopez, Jennifer Aniston, Ashlee Simpson, Jessica Simpson, Beyonce Knowles, Angelina Jolie, Britney Spears, Lisa Rinna, Jessica Alba, Lindsay Lohan and many more. Los Angeles celebrity hairstylist, Frank Galasso, provides a regular column on how to create popular hairstyles. BeautyRiot.com also offers a free virtual makeover software program to registered users and provides advice and instruction on how to apply makeup, style hair, and solve beauty problems such as acne or a botched haircut. In addition, the site responds to beauty and hair questions submitted by visitors. BeautyRiot.com is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company) and has over 75,000 registered users.

Lambertsen commented, "If you look at the huge number of women's print magazines available today and compare that to the paltry number of women's Web sites, you might be led to think that print and online serve two completely different planets -- Venus and Mars." She added, "BeautyRiot.com is aimed squarely at Venus, which just happens to be where eighty percent of household purchasing decisions are made."

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Jennifer Lopez, Jennifer Aniston, Ashlee Simpson, Jessica Simpson, Beyonce Knowles, Angelina Jolie, Britney Spears, Lisa Rinna, Jessica Alba and many more. The Web site also provides advice and instruction on how to apply makeup, style hair, and solve beauty problems such as acne or a botched haircut. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). The company was founded in 1999.

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