SOURCE: Leadis Technology, Inc.

April 21, 2008 08:00 ET

Leadis Technology Announces Volume Production of Next Generation LCD Driver IC With PowerLite™ DBC Technology

Ships Over One Million Units of LDS285 TFT PowerLite™ LCD Driver to Tier 1 Cell Phone OEM

SUNNYVALE, CA--(Marketwire - April 21, 2008) - Leadis Technology, Inc. (NASDAQ: LDIS), an analog and mixed-signal semiconductor developer of color display drivers, power management ICs, LED drivers, and audio ICs for mobile consumer electronic devices, today announced volume production of the LDS285, a 16M color QVGA TFT LCD Driver IC with PowerLite™ DBC technology. Leadis also announced it has shipped over 1 million units of the LDS285 to a top tier cell phone manufacturer.

The LDS285 is the first production LCD Driver to incorporate Leadis' PowerLite™ Dynamic Backlighting Control (DBC), a feature that greatly reduces power consumption of the display module -- enabling longer battery life for all battery powered portable devices. Leadis' DBC algorithm enables power savings of up to 50% in the LED backlight unit over standard commodity LCD driver ICs.

"We are very pleased to achieve this significant milestone with an industry leading innovative product for the mobile phone market," said Keeho Kim, General Manager of the DDI Business Unit for Leadis. "The LDS285 is the initial vehicle for our PowerLite™ DBC technology and we expect the volume ramp to continue as more customers adopt the solution. Customer interest for this technology has been significant and we intend to make PowerLite™ DBC a standard offering in all our LCD drivers. Combined with our other power savings technologies, such as our charge pump LED driver with the PowerLite™ regulator, Leadis brings a complete low power solution to the portable device marketplace."

Detailed features: the LDS285 is a single chip LCD driver IC for the 16M color QVGA TFT LCD small panel display market. It carries unique features such as PowerLite™ DBC (Dynamic Backlight Control) for power savings on the LED backlighting unit of up to 50%. It also provides true 16M colors with 256 gray levels which includes 1.84M-bit of display RAM (240x320x24bit), 4 preset gamma sets and an adjustable VCOM generator. Included in the LDS285 are additional display features that enable customers to provide value-added, differentiating display features further enhancing the visual communication experience for the end user. The LDS285 is available now in production quantities.

For more information, visit www.leadis.com.

About Leadis Technology, Inc.

Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets analog and mixed-signal semiconductors that enable and enhance the features and capabilities of portable and consumer electronics devices. Leadis' product offerings include color display drivers, which are critical components of displays used in portable consumer electronic devices; LED drivers, which provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units; Power Management ICs including LDOs, LDO controllers, shunt references, thermal switches, current regulators, and battery charger controllers; and audio CODEC and FM transmitter ICs, which are integral components in portable media players and their associated aftermarket accessories. Leadis currently supplies display drivers supporting the major small panel display technologies, including a-Si and LTPS TFT LCDs, color STN LCDs, and color OLED displays, LED drivers supporting portable backlighting applications, and audio ICs supporting portable media players and aftermarket audio accessories.

Certain statements in this press release including, but not limited to, the features and benefits of Leadis' new LDS285 LCD driver IC, the anticipated benefits of Leadis' PowerLite™ DBC technology for flat panel displays, and the anticipated market adoption of the PowerLite™ DBC technology are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, lack of market adoption for PowerLite™ DBC technology for small panel displays, delays in ramping new products into production, lack of market acceptance of our new LDS285 LCD driver IC product, that pending patent applications will not result in issued patents or that any issued patents may not be sufficiently broad to protect our proprietary technologies, delays in the integration of our ICs into consumer electronic devices, our reliance on third-party manufacturers, general portable handset and semiconductor industry trends, and other risks detailed from time to time in Leadis' reports filed with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2007. Leadis disclaims any obligation to update these forward-looking statements.

Contact Information

  • Contact Information:

    Valerie Beaudett
    George Cohen Communications for
    Leadis International Ltd.
    Tel: (650) 400-7833