SOURCE: LeadJen

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December 20, 2010 06:30 ET

LeadJen Doubles Revenue Growth in 2010; Adds Significant New Customers

INDIANAPOLIS, IN--(Marketwire - December 20, 2010) -  LeadJen (www.leadjen.com), a B2B lead generation company that helps sales and marketing executives get value out of every prospecting call, more than doubled its revenue growth in 2010 and boosted its active clients by more than 30 percent, the company announced.

"In the first 11 months of the year we already have more than doubled revenues over last year, and 2011 looks very promising," said Jenny Vance, president of LeadJen. "This growth during a historic recession shows that sales organizations are getting smarter about the strategic role outbound prospecting can play in driving revenue and increasing market insight."

In addition to increasing active clients by more than 33 percent, clients are expanding their work with LeadJen. Approximately 95 percent of clients do additional work beyond the initial contract period and the average size and scope of the customer engagement doubled in 2010.

New clients include Aprimo Inc., Astadia, Coverity, Inc. and Telect, Inc., among others. In addition, LeadJen was named a Microsoft Approved Vendor.

"LeadJen is working to close the 'leakage' that takes place in the sales funnel when leads are passed from marketing to sales by increasing the quality of the lead," said Vance. "We do this by contacting leads to ensure they are a good target and gathering market insight that assists during the sale."

To download a free copy of "First Contact Management: Bridging the Gap From Marketing to Sales," go to http://leadjen.com/download-david-raabs-whitepaper-on-bridging-the-gap-between-sales-and-marketing.

About LeadJen
LeadJen is a B2B lead generation company that uses unparalleled data and insight to drive prospect interactions that convert to sales. The company's committed team and proven, repeatable process benefits clients targeting industries including, healthcare, manufacturing, retail, financial services, life sciences and high tech. President Jenny Vance is ranked in the top five of the Most Influential People in Sales Lead Management of 2010. LeadJen is based in Indianapolis. For more information go to www.leadjen.com.

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