December 11, 2014 06:00 ET

LeadJen Infographic: Best Practices for Selling to HR Professionals

INDIANAPOLIS, IN--(Marketwired - Dec 11, 2014) - The purchasing power of human resource (HR) professionals is growing, with urgency to explore new solutions spiking in the second and third quarters, according to an infographic released by LeadJen (, a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market.

What Works in Lead Generation to Human Resources graphically presents best practices compiled from lead generation campaigns targeting HR professionals from 2010-2014. The research is based on more than 69,000 call and email attempts and 11,000 conversations with HR professionals that generated 1,170 qualified appointments and $4.5 million in revenue.

The infographic shows which lead generation tactics are most effective in reaching HR professionals; the best season, day and time to reach out to this audience for lead generation; and which titles and functions are most open to lead generation.

For example, the infographic shows:

  • It takes persistence to reach HR professionals, with a 63:1 attempt to appointment ratio. This ratio has improved by a factor of more than four since 2011, which demonstrates that HR professionals are receptive to lead generation.
  • 32 percent of appointments with HR professionals are set during the first phone call. Continuing the calling cadence through the fourth attempt results in another 26 percent of appointments.
  • June and July are the most successful months for lead generation to this audience. Tuesday is the best day for lead generation to HR professionals.
  • Managers are most receptive to lead generation.

"The purchasing power of HR executives is growing as organizations plan to replace aging technology and outsource more HR services," said Jenny Vance, president of LeadJen. "A lead generation program based on a professionally persistent approach can deliver significant returns for companies selling HR technology and services."

The full infographic is available at

About LeadJen
LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen's scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a Mira Award winner, an Inc. 5000 company, an Indiana Company to Watch and has been recognized as a Top Workplace. Founder Jenny Vance has three times been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal. More information is available at and on Twitter @LeadJen_LLC.

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