March 05, 2013 06:00 ET

LeadJen Infographic Shows Best Practices for Healthcare Marketers

INDIANAPOLIS, IN--(Marketwire - Mar 5, 2013) - Monday is the best day for healthcare marketers to schedule outbound sales calls, according to an infographic and white paper released by LeadJen ( ), a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market.

Selling to Healthcare Organizations graphically presents best practices gleaned from lead generation campaign records for healthcare companies from 2010-2012, including a quarter million call and email attempts, and more than 30,000 conversations with healthcare professionals. These calls resulted in more than 2,000 qualified appointments, $30 million in sales pipeline and more than $10 million in revenue.

Topics include average conversion rates in the healthcare market, which steps in the campaign result in the best return, the best day and time to set appointments, and best practice guidelines.

For example, the infographic shows:

  • Healthcare marketers are setting 76 percent more appointments now than three years ago.
  • More than 28 percent of appointments are set during the first phone call.
  • Inbound responses to email and voice mail account for nearly a quarter of appointments set in the industry.
  • Referrals account for almost 20 percent of appointments set.
  • The best day to set appointments in the healthcare industry is Monday, while 11 am to noon Eastern is the best time to reach a prospect live.

"Healthcare is constantly changing and new federal and state regulations are making keeping up even more difficult. This is creating opportunities for companies that provide solutions," said Jenny Vance, president of LeadJen. "Marketing and sales executives can capitalize on these opportunities by understanding the tactics that best reach their market and deliver the best results."

The full infographic is available for download.

LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen's scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is recognized as a 2012 Inc. 5000 company and a 2012 Indiana Company to Watch. Founder Jenny Vance has twice been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management and was named a 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal. More information is available at and on Twitter @LeadJen_LLC.

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