SOURCE: LeadJen

LeadJen

October 16, 2013 06:30 ET

LeadJen Infographic Shows Best Practices for Selling to Marketers

INDIANAPOLIS, IN--(Marketwired - Oct 16, 2013) -  When prospecting to marketing executives, Tuesday is the most productive day for scheduling appointments, according to an infographic and white paper released by LeadJen ( www.leadjen.com ), a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market.

What Works When Selling to Marketers graphically presents best practices compiled from lead generation campaigns targeting marketers from 2010-2013, including 1.45 million call and email attempts, and more than 20,000 conversations with marketing executives. These calls resulted in more than 830 qualified appointments and $4.8 million in revenue generated.

Topics include average conversion rates in campaigns to marketers, which steps in the campaign result in the best return, the best day and time to set appointments, and best practice guidelines.

For example, the infographic shows:

  • The average connect rate for lead generations efforts to marketers is 8-30 percent higher than campaigns directed to other professionals.
  • 31 percent of appointments with marketers are set during the first phone call.
  • Inbound responses to email and voice mail account for 34 percent of appointments set.
  • Follow up emails to an initial "no" response result in 13 percent of appointments set.
  • The most productive day for setting appointments with marketers is Tuesday; 2-3 pm Eastern is the best time to reach a marketing executive live.

"Marketers wear many different hats in their organizations: social media, events, public relations and advertising, to name a few. It's no wonder they are bombarded with sales messages," said Jenny Vance, president of LeadJen. "When done properly, traditional lead generation efforts to marketers can be very effective in driving sales appointments and revenue."

The full infographic and white paper are available at www.leadjen.com/marketingreport.

About LeadJen
LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen's scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a 2013 Mira Award winner and was recognized as a 2012 and 2013 Inc. 5000 company, a 2012 Indiana Company to Watch and a 2013 Top Workplace. Founder Jenny Vance has three times been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal. More information is available at www.leadjen.com and on Twitter @LeadJen_LLC.

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