SOURCE: LeadMD

LeadMD

August 06, 2014 12:03 ET

LeadMD Launches Navigate Learning Platform to Further Marketers' Skillsets

Marketing Education Platform Features Content and Tutorials From Expert Thought Leaders

SCOTTSDALE, AZ--(Marketwired - Aug 6, 2014) - LeadMD, specializing in marketing automation and CRM consulting services, has officially launched Navigate by LeadMD, an online learning platform intended to help marketers increase their MROI. Navigate was born out of the idea that most marketers want more concise, task-based learning and to be able to get a handle on specific strategies, one at a time.

"Marketers today are under a lot of pressure. They have a broad set of responsibilities and most often need a quick answer to guide them in the right direction so they can execute on the fly," said Craig Rosenberg, cofounder and Chief Analyst at TOPO Inc. and founder of The Funnelholic. "Navigate is a solid and fast resource for marketers of all levels to access quick insight from a wide variety of sales and marketing professionals. The way it is structured makes it easy for anyone to access the right insight they need when they need it."

Navigate by LeadMD features thought leadership, tutorials, online classes and other learning resources to help professionals make the most of their marketing investments. The platform includes instructional learning tutorials, discussions and other content from experts in marketing automation, sales alignment, content optimization and more. In-depth instructional videos are available for implementations and best practices on Salesforce.com, Marketo, lead scoring campaigns, content marketing success, social media engagement and more. The curriculum for the platform was created and will continue to be managed by experienced LeadMD staff and partners.

Contributing experts to Navigate include:

  • Craig Rosenberg, cofounder and Chief Analyst at TOPO Inc. and founder of The Funnelholic
    • Craig discusses sales and marketing alignment, including how to define alignment, why it's critical to do so and strategies organizations can use to unite sales and marketing
  • Toby Murdock, co-founder and CEO of Kapost
    • Toby discusses how to achieve a better view of your content's performance how this can ultimately win the buyer's trust
  • Scott Vaughan, CMO of Integrate
    • Scott discusses how to create a marketing tech blueprint to identify the best investments and create integration best practices
  • Matt Heinz, President of Heinz Marketing
    • Matt discusses how to create a better map of your buyers' decision-making process by looking at current trends and best practices in sales enablement

See these thought leadership videos and many more here.

"By working with thousands of companies to optimize their sales and marketing processes we have amassed an immense amount of knowledge and have identified the questions most asked by today's sales and marketing professionals," said Justin Gray, CEO of LeadMD. "So often companies make a big investment in marketing tools, then don't have the time or resources to really get the full return on their spend. Instead of an out-of-the-box training option that gives an overview rather than a precise approach, the Navigate platform lets users choose the learning that they need specifically to fix a problem or understand a marketing function."

Navigate is free to LeadMD customers, and the tool will be available to non-LeadMD customers through both subscription and one-time purchase models.

About LeadMD
LeadMD is a full-service marketing and sales consulting firm specializing in conversational marketing and revenue performance management. With deep expertise in Marketo, Salesforce.com and respective integration, LeadMD helps businesses make sense out of marketing automation and increase revenue by developing, streamlining, and maximizing any lead generation program. For more information, visit http://www.leadmd.com & http://navigate.leadmd.com

LeadMD and LeadMD Navigate and associated logos are trademarks of LeadMD, Inc. All other trademarks are the property of their respective owners.

Helpful links
Facebook: www.facebook.com/leadmd
Twitter: @myleadmd
navigate@leadmd.com

Contact Information

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